Berlin hosted the Saudi Land exhibition as part of ITB Berlin 2025, marking the third consecutive year of Saudi Arabia’s participation to showcase its tourism sector. The presence aimed to engage partners, establish new partnerships, and highlight tourism offerings.
According to SPA, the delegation was led by Saudi Tourism Authority CEO Fahd Hamidaddin and included 45 partners from the tourism ecosystem, such as major airlines and tour operators.
The exhibition featured interactive sections including the Sports and Entertainment Zone with a Formula 1 simulator and Saudi League memorabilia, and the Ramadan Markets in Jeddah. A Heritage and Culture Section displayed UNESCO-listed heritage sites, craftsmanship, and thousands of archaeological locations. Visitors were offered Saudi coffee and dates, which are recognized by UNESCO as an intangible cultural heritage.
Fahd Hamidaddin stated that Saudi tourism is one of the fastest-growing global destinations. He noted that since 2018, the Kingdom has hosted over 100 major international sporting events and will host future competitions including the WTA Finals in 2025, the AFC Asian Cup and Olympic Esports in 2027, and the FIFA World Cup in 2034.
What featured the Saudi Land exhibition at ITB Berlin 2025? The exhibition included interactive sections such as the Ramadan Markets in Jeddah and a Heritage and Culture Section highlighting UNESCO-listed sites and thousands of archaeological locations. It also featured a Sports and Entertainment Zone with a Formula 1 simulator and Saudi League memorabilia, while offering visitors Saudi coffee and dates, which are recognized by UNESCO as an intangible cultural heritage.
Who led the Saudi delegation to ITB Berlin 2025? The delegation was led by Fahd Hamidaddin, the CEO of the Saudi Tourism Authority. He was accompanied by 45 partners from the tourism ecosystem, which included major airlines and tour operators, to highlight Saudi Arabia’s position as a key tourism destination and engage with global partners.
Which major sporting events is Saudi Arabia scheduled to host? Saudi Arabia is set to host the WTA Finals in 2025, followed by the AFC Asian Cup and Olympic Esports in 2027. Additionally, the Kingdom will host the FIFA World Cup in 2034, adding to the more than 100 major international sporting events it has hosted since 2018, including Formula 1 races.