Riyadh, December 16, 2024 – Regional and international influencers are arriving in Saudi Arabia to participate in the Impact Makers Forum (ImpaQ), organized by the Ministry of Media. The forum will take place on December 18 and 19 at the Diriyah Arena in Riyadh, marking a significant gathering of content creators and digital thought leaders from around the world.
Context and Background
The ImpaQ forum is part of Saudi Arabia’s broader strategy to position itself as a regional hub for media and digital innovation. Held under the patronage of the Ministry of Media, the event reflects the Kingdom’s commitment to fostering dialogue and collaboration in the rapidly evolving social media landscape. The forum’s setting in Diriyah, a UNESCO World Heritage site and a cornerstone of Saudi heritage, underscores the blend of tradition and modernity that defines Vision 2030.
Key Details
The forum will feature over 40 programs and activities across 14 different tracks, running 12 hours each day. Held on a 23,000-square-meter venue divided into seven zones, ImpaQ offers innovative and interactive workshops on influential content creation and inspiring success stories about impact and change. Experts will share insights into the next phase of social media, including leveraging artificial intelligence (AI), interactive media, emerging platforms, and the integration of virtual and augmented reality. Over 1,500 local, regional, and international influencers are expected to participate.
Implications and Impact
The presence of international influencers at ImpaQ signals Saudi Arabia’s growing role as a global platform for digital dialogue and creative exchange. By bringing together diverse voices, the forum aims to redefine the concept of influence, enrich community values, and facilitate the exchange of diverse experiences and knowledge. The involvement of International companies specializing in AI, social media, and digital marketing further highlights the Kingdom’s appeal as a destination for technology and innovation.
Vision 2030 Alignment
The ImpaQ forum directly supports Vision 2030 goals of diversifying the economy, enhancing global engagement, and nurturing talent in emerging sectors. By empowering content creators and fostering a vibrant media ecosystem, Saudi Arabia is building a knowledge-based economy that positions itself as a leader in digital innovation and cultural exchange, contributing to a prosperous and globally connected future.
20 Questions
Q1. What is the Impact Makers Forum (ImpaQ)?
A1. ImpaQ is a forum organized by the Saudi Ministry of Media, held on December 18-19, 2024, at Diriyah Arena in Riyadh, focusing on influence, content creation, and social media innovation.
Q2. Who is behind organizing ImpaQ?
A2. The forum is organized by the Ministry of Media of Saudi Arabia, reflecting the Kingdom’s dedication to advancing the digital media sector and supporting Vision 2030 goals.
Q3. Where is ImpaQ taking place?
A3. The event is held at Diriyah Arena in Riyadh, a historic site that symbolizes Saudi heritage and modernity, providing a fitting backdrop for discussions on influence.
Q4. When is the ImpaQ forum scheduled?
A4. The forum takes place on December 18 and 19, 2024, with activities running 12 hours each day to accommodate a packed agenda of workshops and discussions.
Q5. How many attendees are expected at ImpaQ?
A5. Over 1,500 local, regional, and international influencers are expected to attend, making it a major gathering of content creators and digital experts.
Q6. What topics will be covered at ImpaQ?
A6. The forum covers 14 tracks, including AI in social media, interactive media, emerging platforms, virtual and augmented reality, and content creation.
Q7. How many programs and activities are scheduled?
A7. There are over 40 programs and activities designed to engage participants in workshops, panel discussions, and interactive sessions.
Q8. What is the size of the venue for ImpaQ?
A8. The venue spans 23,000 square meters and is divided into seven distinct zones, each dedicated to different aspects of influence and digital media.
Q9. Who are the expected participants at the forum?
A9. Participants include international influencers, local content creators, media experts, and companies specializing in AI, social media, and digital marketing.
Q10. What role does the Saudi Tourism Authority play?
A10. The Saudi Tourism Authority is a partner in the forum, highlighting Saudi Arabia’s efforts to attract global visitors and promote cultural exchange through events.
Q11. How does ImpaQ support Vision 2030?
A11. The forum aligns with Vision 2030 by fostering innovation, diversifying the economy, and building a knowledge-based society through media and digital advancements.
Q12. Is the forum open to the public?
A12. Yes, registration is open to local and international attendees through the official portal impaq.media.gov.sa, though spaces may be limited.
Q13. What is the official registration portal?
A13. The official registration portal is impaq.media.gov.sa, where attendees can sign up for the event.
Q14. Will there be international companies participating?
A14. Yes, international companies specializing in AI, social media, and digital marketing will participate in workshops and share expertise.
Q15. What is the goal of ImpaQ?
A15. The forum aims to redefine the concept of influence, enrich community values, and facilitate the exchange of experiences and knowledge among diverse voices.
Q16. How does the forum address AI in social media?
A16. Experts at the forum will discuss how AI is reshaping social media, including content personalization, automated creation, and ethical considerations.
Q17. What is the significance of Diriyah as a venue?
A17. Diriyah is a UNESCO World Heritage site and a symbol of Saudi heritage, providing a historic setting that highlights the Kingdom’s cultural depth.
Q18. How many zones are there at the venue?
A18. The 23,000-square-meter venue is divided into seven zones, each offering different workshops and interactive experiences.
Q19. Are there any success stories to be shared?
A19. Yes, the forum will feature inspiring success stories about impact and change, showcasing how individuals and groups have made a difference through influence.
Q20. How does ImpaQ contribute to Saudi Arabia’s global engagement?
A20. By attracting international influencers and media experts, ImpaQ strengthens Saudi Arabia’s connections with global digital communities, promoting cultural and economic exchange.
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