Etihad Etisalat Company (Mobily), a leading telecom and digital services provider in Saudi Arabia, has concluded its participation as a digital enabler at the LEAP25 conference by signing multiple strategic partnership agreements with global, regional, and local technology firms. The conference, held in Malham, north of Riyadh, from February 9 to 12, 2025, served as a platform for Mobily to showcase its role in advancing the Kingdom’s digital transformation agenda.
Context and Background
LEAP25 is a premier technology event that gathers innovators, investors, and policymakers to discuss the future of digital economies. Mobily’s involvement aligns with Saudi Arabia’s Vision 2030, which prioritizes digital infrastructure as a cornerstone of economic diversification. The agreements span key domains including digitalization, artificial intelligence (AI), cybersecurity, and the Internet of Things (IoT), aiming to enhance network capabilities and support emerging technologies.
Key Details
Mobily signed partnerships with major technology companies to bolster digital infrastructure and customer experience. Specific partners were not disclosed in the official Saudi Press Agency (SPA) release, but the agreements focus on accelerating digital transformation across public and private sectors. During the conference, Mobily showcased 11 innovative digital solutions targeting sectors such as telecommunications, education, healthcare, sports, smart cities, AI, transportation, and gaming.
Investment and Impact
Mobily announced an investment of over $905 million (SAR 3.4 billion) in data centers, submarine cables, and fiber networks. This investment reinforces the company’s commitment to creating a business-friendly digital environment, fostering innovation, and ensuring Saudi Arabia remains a leader in the global digital landscape. The enhanced infrastructure will attract international enterprises and support the Kingdom’s growing digital economy.
Vision 2030 Alignment
Mobily’s initiatives directly support Vision 2030’s goal of building a thriving digital society and a diversified, knowledge-based economy. By investing in cutting-edge technologies and forming global partnerships, Mobily is helping to establish a secure, resilient digital foundation that enables innovation, drives sustainable growth, and positions Saudi Arabia as a regional hub for technology and digital services.
20 Questions
Q1. What company is the focus of this article?
A1. Etihad Etisalat Company, operating as Mobily, is a leading technology, media, and telecommunications company in Saudi Arabia.
Q2. What event did Mobily participate in?
A2. Mobily participated as a digital enabler at LEAP25, a major technology conference held in Malham, north of Riyadh.
Q3. When did LEAP25 take place?
A3. LEAP25 was held from February 9 to 12, 2025.
Q4. What did Mobily do at LEAP25?
A4. Mobily signed several strategic partnership agreements with global, regional, and local technology companies.
Q5. What technology domains do the agreements span?
A5. The agreements cover digitalization, artificial intelligence, cybersecurity, and IoT solutions.
Q6. What are the goals of these partnerships?
A6. The goals include enhancing network infrastructure, supporting future technologies, and elevating customer experience.
Q7. How do these partnerships benefit Saudi Arabia’s economy?
A7. They aim to strengthen the economy by providing digital infrastructure services to international enterprises and driving innovation in cloud computing.
Q8. How many innovative solutions did Mobily showcase?
A8. Mobily showcased 11 innovative digital solutions during the conference.
Q9. Which sectors are targeted by these solutions?
A9. Sectors include telecommunications, education, healthcare, sports, smart cities, artificial intelligence, transportation, and gaming.
Q10. What major investment did Mobily announce?
A10. Mobily announced an investment of over $905 million (SAR 3.4 billion).
Q11. What infrastructure will the investment fund?
A11. The investment will fund data centers, submarine cables, and fiber networks.
Q12. What is the purpose of this investment?
A12. The investment aims to create a business-friendly digital environment and accelerate digital transformation.
Q13. How does Mobily support Vision 2030?
A13. Mobily supports Vision 2030 by investing in digital infrastructure that enables economic diversification and innovation.
Q14. What is the significance of LEAP25 for Saudi Arabia?
A14. LEAP25 is a platform that brings together global tech leaders to discuss digital economies and showcase innovations.
Q15. Who are Mobily’s partners in these agreements?
A15. The official release did not name specific partners, but they are major global, regional, and local technology companies.
Q16. What role does Mobily play in Saudi Arabia’s ICT sector?
A16. Mobily is a leading telecom and digital services provider committed to advancing the Kingdom’s ICT sector.
Q17. How does digital infrastructure attract investment?
A17. High-speed internet and smart technologies create a conducive environment for business and innovation, attracting foreign investment.
Q18. What is the focus of Mobily’s IoT investments?
A18. Mobily invests in cutting-edge IoT technologies to unlock new opportunities and drive sustainable growth in the digital economy.
Q19. How will these partnerships improve customer experience?
A19. By enhancing network infrastructure and adopting new technologies, Mobily aims to deliver better services and reliability to customers.
Q20. What is the expected outcome of Mobily’s initiatives?
A20. These initiatives are expected to establish a secure, resilient digital infrastructure, foster innovation, and position Saudi Arabia as a global digital leader.
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