Riyadh, February 12, 2025 — Tamkeen Technologies, a leading Saudi digital solutions provider, announced the acquisition of Advanced Shining Gulf Company (Solex Plus) during the LEAP 25 Conference, a major technology event. Simultaneously, the company unveiled its new corporate identity, “Jusoor,” marking a strategic expansion to enhance digital experiences and accelerate digital transformation across the Kingdom.
Context and Background
This acquisition and rebranding align with Saudi Arabia’s Vision 2030, which prioritizes digital innovation, economic diversification, and the development of a knowledge-based economy. Tamkeen Technologies has been a key player in the Saudi tech sector, contributing to national initiatives by providing advanced digital solutions. The move to acquire Solex Plus, a specialized contact center and customer experience firm, strengthens Jusoor’s capabilities in delivering seamless customer interactions.
Key Details
Jusoor introduced a range of AI-powered solutions aimed at improving customer experiences and contact center efficiency. These include the AI Voice Call Assistant, which assists with voice calls, and the AI Agent Assist, which supports contact center employees. Additionally, the AI Speech-to-Text Analysis tool analyzes calls post-occurrence, leveraging the latest technologies and local expertise. Jusoor operates contact centers in Riyadh, Jeddah, and Jazan, and employs a remote work model that attracts national talent, including over 700 female employees working remotely on large-scale initiatives.
Implications and Impact
The acquisition and new identity position Jusoor as a comprehensive provider of digital contact center solutions in the region. This development is expected to boost Saudi Arabia’s digital services sector, enhance customer experience standards, and create employment opportunities for Saudi nationals, particularly women. The integration of AI tools also aligns with the Kingdom’s goal to become a regional leader in artificial intelligence.
Vision 2030 Alignment
Jusoor’s focus on AI-driven innovation and workforce empowerment directly supports Vision 2030’s objectives of fostering a digital economy, enhancing service quality, and increasing female labor participation. Through these advancements, Jusoor contributes to building a more connected and efficient society, reinforcing Saudi Arabia’s global standing in technology and innovation.
20 Questions
Q1. What did Tamkeen Technologies announce at LEAP 25?
A1. Tamkeen Technologies announced the acquisition of Advanced Shining Gulf Company (Solex Plus) and unveiled its new identity, Jusoor, at the LEAP 25 Conference in Riyadh.
Q2. What is the new name of Tamkeen Technologies?
A2. The new corporate identity is called “Jusoor,” which aligns with the company’s vision to offer advanced solutions for digital transformation.
Q3. What is the significance of the acquisition of Solex Plus?
A3. The acquisition expands Jusoor’s capabilities in contact center and customer experience solutions, strengthening its position in the Saudi digital market.
Q4. What AI-powered solutions did Jusoor introduce?
A4. Jusoor introduced the AI Voice Call Assistant, AI Agent Assist, and AI Speech-to-Text Analysis tool to improve customer experiences and contact center efficiency.
Q5. How does the AI Voice Call Assistant work?
A5. The AI Voice Call Assistant assists with voice calls by leveraging AI to handle queries, streamline interactions, and enhance customer satisfaction.
Q6. What is the role of AI Agent Assist?
A6. AI Agent Assist supports contact center employees by providing real-time suggestions and information to improve their responses and efficiency.
Q7. What does the AI Speech-to-Text Analysis tool do?
A7. The tool analyzes calls after they occur, converting speech to text for quality assurance, compliance, and insights into customer needs.
Q8. Where are Jusoor’s contact centers located?
A8. Jusoor operates contact centers in Riyadh, Jeddah, and Jazan, covering key regions of Saudi Arabia.
Q9. How does Jusoor’s remote work model benefit Saudi talent?
A9. The remote work model attracts national talent, including over 700 female employees, offering flexible work options and contributing to large-scale national initiatives.
Q10. How many female employees work remotely for Jusoor?
A10. Jusoor employs more than 700 female employees who work remotely as part of its workforce.
Q11. What is the potential impact of Jusoor’s AI solutions on customer experience?
A11. The AI solutions aim to provide smoother interactions, faster resolutions, and personalized services, significantly enhancing overall customer experience.
Q12. How does this acquisition align with Vision 2030?
A12. The acquisition supports Vision 2030 by promoting digital transformation, economic diversification, and employment of Saudi nationals, especially women.
Q13. What is LEAP 25?
A13. LEAP 25 is a major technology conference held in Riyadh, showcasing innovation and attracting global tech leaders to discuss digital trends.
Q14. What sectors will benefit from Jusoor’s solutions?
A14. Jusoor’s solutions benefit various sectors requiring customer interaction, including government, finance, healthcare, and retail.
Q15. Is Jusoor’s approach focused on local or global markets?
A15. Jusoor leverages local expertise and national talent, but its solutions are designed to meet regional and international standards.
Q16. How does Jusoor ensure high efficiency in its services?
A16. Jusoor uses advanced AI technologies and local expertise to deliver smart services that meet user needs with high efficiency.
Q17. What role does Tamkeen Technologies play in Saudi Arabia’s digital transformation?
A17. Tamkeen Technologies, now Jusoor, is a key player providing innovative digital solutions to accelerate the Kingdom’s digital transformation under Vision 2030.
Q18. Will Jusoor expand its contact center network?
A18. Jusoor may expand its network based on demand, but currently operates three centers and leverages remote work for scalability.
Q19. What makes Jusoor’s solutions unique?
A19. Jusoor combines AI-driven tools with local expertise and a remote workforce, offering flexible, efficient, and tailored customer experience solutions.
Q20. How does Jusoor contribute to female employment in Saudi Arabia?
A20. By employing over 700 women remotely, Jusoor supports Saudi efforts to increase female labor participation, a key goal of Vision 2030.
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