SASO Launches ‘Buy Quality’ Campaign to Promote Saudi Quality Mark

The Saudi Standards, Metrology, and Quality Organization (SASO) launched the “Buy Quality” awareness campaign on February 16, 2025, to educate consumers on the importance of purchasing products bearing the Saudi Quality Mark and verifying their authenticity through the Ta’akad application. The initiative aims to ensure high-performance standards and safety for consumers across the Kingdom.

Context and Background

The Saudi Quality Mark is a certification that signifies a product’s compliance with approved national standards and strict quality control measures during manufacturing. By choosing products with this mark, consumers benefit from enhanced durability, reliability, and protection from defects and hazards. The campaign reflects SASO’s ongoing commitment to consumer protection and market regulation, aligning with Saudi Arabia’s broader goals of economic modernization under Vision 2030.

Key Details

SASO emphasized that the Saudi Quality Mark certification benefits all stakeholders, including manufacturers, consumers, and traders. It enhances consumer protection, boosts the competitiveness of certified products, and strengthens their presence in both local and international markets. Currently, more than 300,000 products in local and global markets carry the Saudi Quality Mark, demonstrating the commitment of manufacturers and suppliers to implementing standard specifications and reinforcing consumer trust.

Implications and Impact

The “Buy Quality” campaign is expected to increase consumer awareness and demand for certified products, thereby incentivizing more manufacturers to seek the Saudi Quality Mark. This will contribute to a higher overall standard of goods available in the Saudi market, fostering a culture of quality and safety. Internationally, the mark helps Saudi products gain recognition for their compliance with rigorous standards, supporting export growth and economic diversification.

Vision 2030 Alignment

The launch of the “Buy Quality” campaign directly supports Vision 2030 by promoting quality infrastructure, consumer protection, and market efficiency. By encouraging the adoption of the Saudi Quality Mark, SASO helps build a competitive, knowledge-based economy that prioritizes excellence and safety. This initiative is a step toward realizing the Kingdom’s ambition to become a global hub for trade and investment, underpinned by world-class standards and consumer confidence.

20 Questions

Q1. What is the Saudi Quality Mark?

A1. The Saudi Quality Mark is a certification by SASO that indicates a product complies with approved national standards and undergoes strict quality control, ensuring safety and reliability.

Q2. Who launched the “Buy Quality” campaign?

A2. The campaign was launched by the Saudi Standards, Metrology, and Quality Organization (SASO) on February 16, 2025, in Riyadh.

Q3. What is the purpose of the “Buy Quality” campaign?

A3. The campaign aims to educate consumers on the importance of purchasing products bearing the Saudi Quality Mark and using the Ta’akad application to verify authenticity.

Q4. What is the Ta’akad application?

A4. Ta’akad is an app developed by SASO that allows consumers to verify the authenticity of the Saudi Quality Mark on products, ensuring they meet quality standards.

Q5. How does the Saudi Quality Mark benefit consumers?

A5. It provides efficiency, safety, durability, and reliability by ensuring products are free from defects and hazards, and compliant with approved standards.

Q6. How many products currently carry the Saudi Quality Mark?

A6. More than 300,000 products in local and global markets carry the Saudi Quality Mark as of the campaign launch.

Q7. Who benefits from the Saudi Quality Mark certification?

A7. The certification benefits manufacturers, consumers, and traders by enhancing consumer protection and boosting product competitiveness.

Q8. How does the mark boost competitiveness?

A8. Certified products gain a reputation for quality, strengthening their presence in local and international markets and increasing consumer trust.

Q9. What standards does the Saudi Quality Mark refer to?

A9. It refers to approved national standard specifications set by SASO, ensuring products meet defined quality and safety criteria.

Q10. Is the “Buy Quality” campaign aligned with Vision 2030?

A10. Yes, the campaign supports Vision 2030 by promoting quality infrastructure, consumer protection, and a competitive knowledge-based economy.

Q11. What is SASO’s role in Saudi Arabia?

A11. SASO is the national authority responsible for standards, metrology, and quality, ensuring products and services meet required specifications.

Q12. How can consumers verify a product’s quality mark?

A12. Consumers can use the Ta’akad application to scan or search for products and confirm they hold a valid Saudi Quality Mark.

Q13. Does the campaign target only local products?

A13. No, it targets both local and imported products sold in the Saudi market that carry or should carry the Saudi Quality Mark.

Q14. What happens if a product does not have the mark?

A14. The campaign encourages consumers to choose marked products to ensure quality; unmarked products may not have undergone the same rigorous testing.

Q15. How does the mark protect against hazards?

A15. By ensuring compliance with safety standards, the mark reduces risks of defects, malfunctions, and potential harm to users.

Q16. Can manufacturers apply for the mark?

A16. Yes, manufacturers can apply to SASO for certification, which involves testing and auditing to verify compliance with standards.

Q17. Is the mark recognized internationally?

A17. The mark is gaining international recognition, helping Saudi products access global markets and compete on quality.

Q18. What sectors does the campaign cover?

A18. The campaign covers a wide range of consumer products, including electronics, food, cosmetics, and construction materials.

Q19. How does the campaign raise awareness?

A19. Through media, social media, and educational materials, the campaign informs consumers about the benefits of choosing quality-marked products.

Q20. What is the long-term goal of the campaign?

A20. To cultivate a culture of quality among consumers and manufacturers, ultimately raising the overall standard of goods in the Saudi market.

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