CEER Opens First Mobile Store in Riyadh, Launches EXOBOT

CEER, Saudi Arabia’s first automotive company, officially opened its first mobile store at Bujairi Terrace in Diriyah, Riyadh, on October 8, 2026, marking a significant step in its nationwide retail expansion and the start of reservations for the EXOBOT First Edition sedan and SUV. The opening follows the world premiere of the EXOBOT lineup and brings Saudi-made electric vehicles closer to customers, inviting them to experience the future of Saudi mobility firsthand. The store serves as a premier showcase for the first vehicles fully designed, engineered, and manufactured in the Kingdom, reflecting the nation’s growing industrial capabilities.

Context and Background

CEER was established as part of Saudi Arabia’s strategic push to diversify its economy and develop an advanced automotive sector. The company represents a key pillar in the Kingdom’s efforts to localize manufacturing and create high-skilled jobs. The opening of the mobile store at Diriyah, a site deeply rooted in Saudi history, symbolizes the blending of heritage with modernity. Chief Commercial Officer Luay Alshurafa noted, “We chose Diriyah for our first mobile store with purpose. A place deeply rooted in the Kingdom’s history and where its past, present and future come together.” This choice underscores CEER’s commitment to honoring Saudi heritage while driving innovation.

Key Details

The mobile store offers visitors the opportunity to explore the EXOBOT First Edition sedan and SUV, which boast impressive specifications: 850 hp, 1,000 Nm of torque, up to 670 km of range, and 10-80% charging in under 30 minutes. Exclusive features include a Black Color Pack, red brake calipers, black and red Nappa leather upholstery, First Edition badging, bespoke floor mats, and a numbered plaque matched to the vehicle’s VIN, with a choice of Harrat Grey or White Musk finishes. Reservations are now open at SAR399,000, including the ‘Companion Package’ with a 6-year/200,000 km vehicle warranty, 6-year complimentary scheduled servicing, 6-year roadside assistance, and an 8-year/200,000 km battery warranty. Additional mobile stores will open later this year at Boulevard City in Riyadh, Red Sea Mall in Jeddah, and Nakheel Mall in Dammam, alongside permanent CEER Centers in Riyadh, Jeddah, and Al-Khobar.

Implications and Impact

The launch of CEER’s retail network signifies a major advancement in Saudi Arabia’s automotive industry, reducing reliance on imports and fostering local expertise. It aligns with the Kingdom’s Vision 2030 goals of economic diversification and industrial development. The focus on electric vehicles also supports environmental sustainability and positions Saudi Arabia as a player in the global EV market. The seamless ownership journey, encompassing sales, test drives, delivery, service, and spare parts, complemented by a mobile service fleet, ensures a premium customer experience rooted in Hafawa hospitality. This development is expected to stimulate the local economy, create jobs, and attract investment.

Vision 2030 Alignment

CEER’s progress exemplifies Saudi Vision 2030’s ambition to build a diversified, sustainable economy. By manufacturing vehicles locally and developing a comprehensive retail and after-sales network, CEER contributes to the Kingdom’s industrial transformation and enhances its global competitiveness. As production begins in Q1 2027 and regional expansion follows in 2028, CEER is set to become a cornerstone of Saudi Arabia’s automotive future, driving innovation and prosperity in line with the Kingdom’s long-term vision.

20 Questions

Q1. What is CEER?

A1. CEER is Saudi Arabia’s first automotive company, established to design, engineer, and manufacture vehicles in the Kingdom, supporting economic diversification and Vision 2030 goals.

Q2. Where is CEER’s first mobile store located?

A2. The first mobile store is at Bujairi Terrace in Diriyah, Riyadh, a historic area that reflects the blending of Saudi heritage with modern innovation.

Q3. What models are available for reservation?

A3. The EXOBOT First Edition sedan and SUV are available for reservation, both priced at SAR399,000 and featuring advanced electric performance and exclusive design elements.

Q4. What is the price of the EXOBOT First Edition?

A4. Both the sedan and SUV are priced at SAR399,000, which includes the ‘Companion Package’ with comprehensive warranty and servicing benefits.

Q5. What does the ‘Companion Package’ include?

A5. It includes a 6-year/200,000 km vehicle warranty, 6-year complimentary scheduled servicing, 6-year roadside assistance, and an 8-year/200,000 km battery warranty.

Q6. What are the performance specs of the EXOBOT?

A6. The EXOBOT delivers 850 hp, 1,000 Nm of torque, up to 670 km of range, and can charge from 10-80% in under 30 minutes.

Q7. What exclusive features does the First Edition have?

A7. Features include a Black Color Pack, red brake calipers, black and red Nappa leather upholstery, First Edition badging, bespoke floor mats, and a numbered plaque matched to the VIN.

Q8. What color options are available?

A8. Customers can choose between Harrat Grey and White Musk finishes, both offering a distinctive and premium appearance.

Q9. Where will additional mobile stores open?

A9. Additional mobile stores will open later this year at Boulevard City in Riyadh, Red Sea Mall in Jeddah, and Nakheel Mall in Dammam.

Q10. What are CEER Centers?

A10. CEER Centers are permanent retail locations that will be established in Riyadh, Jeddah, and Al-Khobar, offering sales, test drives, delivery, service, and spare parts.

Q11. When does regular production start?

A11. Regular production is planned to begin in the first quarter of 2027, with regional expansion across the GCC in the first half of 2028.

Q12. What is the significance of Diriyah for CEER?

A12. Diriyah is a historic site representing the beginning of the Saudi story, making it a meaningful location for CEER to start its customer journey and showcase Saudi innovation.

Q13. How does CEER support Saudi Vision 2030?

A13. CEER contributes to economic diversification, industrial development, and job creation, aligning with Vision 2030’s goals of a sustainable and advanced economy.

Q14. What is Hafawa hospitality?

A14. Hafawa is authentic Saudi hospitality characterized by warmth and generosity, which CEER integrates into every customer interaction to ensure a personalized experience.

Q15. Can customers test drive the EXOBOT?

A15. Yes, test drives will be available at CEER locations as part of the seamless ownership journey, allowing customers to experience the vehicle firsthand.

Q16. What charging infrastructure does CEER provide?

A16. CEER is developing a charging network to support EXOBOT owners, with fast-charging capabilities enabling 10-80% charge in under 30 minutes.

Q17. How many jobs will CEER create?

A17. CEER is expected to create thousands of direct and indirect jobs in Saudi Arabia, boosting the local economy and developing a skilled workforce.

Q18. Is CEER vehicles fully made in Saudi Arabia?

A18. Yes, the EXOBOT is the first Saudi-made vehicle fully designed, engineered, and manufactured in the Kingdom, adhering to highest global standards.

Q19. What is the warranty on the battery?

A19. The battery warranty is 8 years or 200,000 km, providing peace of mind and assurance of quality and durability.

Q20. How can customers reserve an EXOBOT?

A20. Customers can reserve an EXOBOT First Edition at the mobile store in Diriyah or through CEER’s official channels, with reservations now officially open.

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