Etihad Etisalat Company (Mobily) has signed a partnership agreement with MBC Media Solutions (MMS) to sponsor the live broadcast of the Saudi Pro League of Roshn League through SSC channels and the Shahid platform across the Middle East and North Africa for the 2024-2025 sports season, the Saudi Press Agency reported on September 16, 2024.
Context and Background
This collaboration brings together two major players in Saudi Arabia’s telecommunications and media sectors to enhance the viewing experience of the Kingdom’s premier football league. The Saudi Pro League of Roshn League has gained significant international attention in recent seasons, attracting world-class players and substantial global viewership. Mobily, one of the largest telecommunications providers in the Kingdom, has been actively expanding its role in sports sponsorship to align with Saudi Arabia’s broader economic diversification goals.
Key Details
Under the agreement, Mobily will serve as the official sponsor of the live broadcast for the entire 2024-2025 season, leveraging MMS’s extensive media network to reach audiences across 22 countries in the Middle East and North Africa. Nora Al-Shiha, Senior Vice President of Brand and Corporate Communications at Mobily, stated, “Our partnership with MMS to sponsor the broadcast of Roshn League matches reflects our firm commitment to supporting and contributing to the development of the sports sector in the Kingdom, which is witnessing rapid growth due to ambitious goals aimed at making the Kingdom a global leader in various sports.” She added that the partnership highlights Mobily’s role as a national digital leverage in telecommunications, media, and technology.
Implications and Impact
The sponsorship strengthens the region’s sports broadcasting ecosystem, expanding access to high-quality football content. By partnering with MMS, which operates through SSC channels and the Shahid platform, Mobily ensures millions of fans across the Arab world can follow the league’s matches. This initiative also supports Saudi Arabia’s sports tourism objectives, as a more visible league attracts international fans, investors, and media attention, further integrating the Kingdom into the global sports economy.
Vision 2030 Alignment
This partnership directly supports Vision 2030 priorities, including the development of a vibrant society and a thriving economy. By investing in sports media and infrastructure, Mobily and MMS help position Saudi Arabia as a global sports destination. Such initiatives are part of the Kingdom’s broader strategy to diversify its economy beyond oil, create new employment opportunities, and enhance quality of life for citizens and residents, aligning with the leadership’s forward-looking vision for a prosperous and globally connected nation.
20 Questions
Q1. What is the partnership between Mobily and MMS about?
A1. The partnership involves Mobily sponsoring the live broadcast of the Saudi Pro League of Roshn League through SSC channels and the Shahid platform for the 2024-2025 season.
Q2. When was the partnership announced?
A2. The partnership was announced on September 16, 2024, as reported by the Saudi Press Agency.
Q3. Who is the senior official from Mobily that commented on the partnership?
A3. Nora Al-Shiha, Senior Vice President of Brand and Corporate Communications at Mobily, provided comments on the partnership.
Q4. What is the geographic scope of the broadcast sponsorship?
A4. The sponsorship covers the live broadcast across the Middle East and North Africa region.
Q5. Which league is being sponsored?
A5. The Saudi Pro League of Roshn League, the top-tier football league in Saudi Arabia, is the focus of the sponsorship.
Q6. What platforms will carry the broadcast?
A6. The matches will be broadcast through SSC channels and the Shahid streaming platform.
Q7. How does this partnership support Vision 2030?
A7. The partnership supports Vision 2030 by contributing to sports sector development, economic diversification, and enhancing Saudi Arabia’s global role in sports.
Q8. What is Mobily’s role in Saudi Arabia’s telecommunications sector?
A8. Mobily is a major telecommunications provider in Saudi Arabia, offering extensive wireless and fiber optic networks.
Q9. What is MMS known for?
A9. MBC Media Solutions (MMS) is a leading media company operating broadcasting and streaming services across the Arab world.
Q10. How long will the sponsorship last?
A10. The sponsorship is for the entire 2024-2025 sports season.
Q11. What are SSC channels?
A11. SSC channels are Saudi sports broadcasters that air domestic and international sports events.
Q12. What is the Shahid platform?
A12. Shahid is a streaming service owned by MBC Group, offering live and on-demand content.
Q13. How many countries are covered by the broadcast?
A13. The broadcast covers 22 countries in the Middle East and North Africa region.
Q14. What broader goal does Mobily aim to achieve through this partnership?
A14. Mobily aims to support the development of Saudi Arabia’s sports sector and enhance its role as a digital leader.
Q15. Has Mobily sponsored other sports events before?
A15. The announcement highlights Mobily’s ongoing commitment to supporting sports initiatives in the Kingdom.
Q16. What is the Saudi Pro League of Roshn League?
A16. It is the top professional football league in Saudi Arabia, known for attracting international players and global attention.
Q17. How does this partnership benefit football fans?
A17. Fans gain broader access to live matches through multiple platforms across the region.
Q18. What infrastructure does Mobily use to support this?
A18. Mobily leverages its extensive wireless and fiber optic networks in Saudi Arabia and the Middle East.
Q19. Is this partnership exclusive to the 2024-2025 season?
A19. The announcement specifies the partnership for the 2024-2025 season, with no mention of future extensions.
Q20. What official source reported this news?
A20. The Saudi Press Agency (SPA) reported the partnership announcement.
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