Jeddah, November 23, 2023, The Historic Jeddah Program has secured sponsorship rights as the official cultural destination and main supporter of the FIFA Club World Cup Saudi Arabia 2023. This significant tournament, scheduled to take place in Jeddah from December 12 to 22, 2023, marks the first time it will be hosted in the Kingdom, drawing participation from several international clubs.
This sponsorship aligns with the Historic Jeddah Program's commitment to showcasing the region as a global destination for culture and heritage. Jeddah, recognized as a UNESCO World Heritage Site, boasts unique traditional architecture, ancient historical sites, and a rich cultural tapestry. The program aims to leverage the FIFA Club World Cup as a platform to highlight the region's cultural offerings, including cultural festivals, art exhibitions, and other events.
By participating in this major sporting event, the Historic Jeddah Program seeks to promote the region's economic potential, showcase its local identity, and engage in global cultural communication. The presence of millions of football fans worldwide following the tournament provides an excellent opportunity to elevate awareness of Jeddah's cultural and historical significance.
As part of its involvement in the FIFA Club World Cup Saudi Arabia 2023, the Historic Jeddah Program has plans to organize various events in Jeddah Al Balad during the tournament, enhancing the overall experience for visitors and participants alike.