Tuesday, November 3, 2026
Tourism

Saudi Arabia Welcomes Inaugural ITA Airways Flight from Rome to Jeddah

Saudi Arabia Welcomes Inaugural ITA Airways Flight from Rome to Jeddah

Saudi Arabia has welcomed the inaugural flight of Italy’s national carrier ITA Airways from Rome to Jeddah, marking a significant expansion in air connectivity between the Kingdom and Europe. The new service, operated by an Airbus A321neo, will link Rome Fiumicino with King Abdulaziz International Airport three times weekly, according to the Air Connectivity Program (ACP). A ribbon-cutting ceremony at Jeddah International Airport celebrated the launch, attended by Italian Vice Consul-General in Jeddah Irene Buongiorno, ACP Vice President of Aviation Development Rashed Al-Shammari, ITA President of International Sales Pierfrancesco Carino, Jeddah Airport Vice President of Operations Glen Wilson, and ITA Regional Manager for Asia, Middle East, and Africa Benedetto Mencaroni. The route is part of ITA Airways’ ongoing summer network expansion, following the successful launch of a nonstop connection to Riyadh in June.

Context and Background

The new Rome-Jeddah route reflects Saudi Arabia’s strategic efforts to enhance global air connectivity as part of its Vision 2030 goals. The Air Connectivity Program, under the Ministry of Tourism, works to bridge tourism and aviation by attracting airlines from underserved markets. This launch follows a series of initiatives to position the Kingdom as a global tourism hub, including the expansion of visa access and investment in airport infrastructure. ITA Airways’ decision to add Jeddah to its network underscores the growing demand for travel to Saudi Arabia, which has seen a surge in international visitors in recent years.

Key Details

The service will operate three times weekly, providing seamless connections for travelers from Italy, Europe, and the Americas via ITA’s Rome Fiumicino hub. The inaugural ceremony highlighted the collaborative efforts between Saudi and Italian stakeholders. “We are delighted to see ITA Airways commencing the route between Rome and our coastal and historical city of Jeddah, which will further enhance our air connectivity to KSA,” said Jeddah Airports Chief Executive Eng. Mazen Johar and ACP Chief Executive Majid Khan in a joint statement. “Travelers from ITA Airways’ network will enjoy a more seamless journey to explore the untapped potential of Jeddah. We look forward to further strengthening our collaboration with a great partner, ITA Airways.”

ITA Chief Commercial Officer and Volare Chief Executive Emiliana Limosani expressed enthusiasm: “We are delighted to inaugurate our first nonstop flight between Jeddah and Rome, strengthening our presence in Saudi Arabia, a rapidly growing market. This new opening follows the launch of the nonstop connection to Riyadh in June and is part of our ongoing summer network expansion, which boasts excellent booking results.” Limosani added that the A321neo will expand the medium-haul network and enhance commercial and cultural exchanges between the Arabian Peninsula and Italy.

Saudi Tourism Authority President of Europe & Americas Markets Hazim AlHazmi commented, “The new routes, fueled by our strong partnership with the national carrier ITA Airways, will significantly enhance accessibility and are expected to drive greater investments. This development will also strengthen the cultural and economic ties between Italy and Saudi.” Italian Vice Consul-General Irene Buongiorno described the launch as “a testimony of the friendship between the two countries,” noting that it not only builds on a deep historic relationship but also expands commercial opportunities.

Implications and Impact

The new route is expected to boost tourism and business travel between Saudi Arabia and Italy, contributing to the Kingdom’s economic diversification. By facilitating easier access, it supports Saudi Arabia’s goal to attract 100 million visitors annually by 2030. The increased connectivity also opens opportunities for Italian businesses to explore Saudi Arabia’s growing market, particularly in sectors like retail, manufacturing, and hospitality. Moreover, the route strengthens cultural exchanges, allowing more Italians to discover Saudi Arabia’s rich heritage and modern developments.

Regionally, the expanded air links position Jeddah as a key gateway to the Red Sea and the broader Middle East. The partnership between ITA Airways and Saudi entities reflects a broader trend of European carriers recognizing the potential of the Saudi market. This follows similar moves by other airlines, signaling confidence in the Kingdom’s aviation and tourism sectors. The collaboration also aligns with Saudi Arabia’s efforts to enhance its non-oil economy and foster international partnerships.

Vision 2030 Alignment

This development directly supports Vision 2030, Saudi Arabia’s ambitious blueprint for economic transformation and social reform. By improving air connectivity, the Kingdom aims to increase tourist arrivals, boost private sector investment, and create jobs. The Air Connectivity Program plays a pivotal role in this by working with airlines to expand routes and frequency, thereby enhancing the overall travel experience. As Saudi Arabia continues to open up to the world, initiatives like the ITA Airways route demonstrate the Kingdom’s commitment to becoming a global leader in tourism and aviation, ultimately contributing to a diversified and sustainable economy.

20 Questions

Q1. What is the significance of ITA Airways’ inaugural flight to Jeddah?

A1. The inaugural flight marks the start of a direct service between Rome and Jeddah, enhancing air connectivity and supporting Saudi Arabia’s tourism goals under Vision 2030.

Q2. How often will ITA Airways operate the Rome-Jeddah route?

A2. ITA Airways will operate the route three times weekly using an Airbus A321neo, providing regular connectivity between the two cities.

Q3. Which airport in Jeddah is the destination for this new route?

A3. The destination is King Abdulaziz International Airport, a major hub in Jeddah that serves as a gateway to the Kingdom.

Q4. Who attended the ribbon-cutting ceremony at Jeddah International Airport?

A4. Attendees included Italian Vice Consul-General Irene Buongiorno, ACP Vice President Rashed Al-Shammari, ITA executives Pierfrancesco Carino and Benedetto Mencaroni, and Jeddah Airport VP Glen Wilson.

Q5. What did Jeddah Airports CEO and ACP CEO say about the new route?

A5. Eng. Mazen Johar and Majid Khan expressed delight, stating the route enhances connectivity and allows travelers to explore Jeddah’s potential, while looking forward to strengthened collaboration.

Q6. How does this route fit into ITA Airways’ network expansion?

A6. It follows the launch of the Rome-Riyadh route in June and is part of ITA’s summer expansion, which has seen excellent booking results.

Q7. What aircraft will be used on the Rome-Jeddah route?

A7. The route will be operated with an Airbus A321neo, a state-of-the-art aircraft that expands ITA’s medium-haul network.

Q8. What benefits does the new route bring to travelers from the Americas?

A8. Travelers from the Americas can connect seamlessly via ITA’s Rome Fiumicino hub, enjoying easier access to Jeddah and the Kingdom.

Q9. How does this route support Saudi Arabia’s tourism goals?

A9. It increases accessibility from Italy and beyond, which is expected to drive greater investments and boost visitor numbers, aligning with the goal of 100 million annual visitors by 2030.

Q10. What did Hazim AlHazmi say about the new routes?

A10. The Saudi Tourism Authority official noted that the routes enhance accessibility, drive investments, and strengthen cultural and economic ties between Italy and Saudi Arabia.

Q11. What is the role of the Air Connectivity Program in this launch?

A11. The ACP, under the Ministry of Tourism, works to enhance air connectivity from underserved markets, bridging tourism and aviation to support the National Tourism Strategy.

Q12. How does this route strengthen Italy-Saudi relations?

A12. It builds on historic ties and expands commercial and cultural exchanges, as highlighted by Italian Vice Consul-General Buongiorno, who called it a testimony of friendship.

Q13. What economic impact is expected from the new route?

A13. The route is expected to boost tourism, business travel, and investments, contributing to Saudi Arabia’s economic diversification and non-oil growth.

Q14. How does the route enhance cultural exchanges?

A14. It allows more Italians and Europeans to discover Saudi Arabia’s heritage and modern developments, fostering mutual understanding and people-to-people ties.

Q15. What other international routes has ITA Airways launched recently?

A15. ITA launched a nonstop connection to Riyadh in June, and the Jeddah route is part of its ongoing expansion in the Saudi market.

Q16. How does this development align with Vision 2030?

A16. It supports Vision 2030 by improving air connectivity, attracting tourists, creating jobs, and promoting economic diversification and global engagement.

Q17. What is the frequency of the Rome-Jeddah flight?

A17. The flight operates three times a week, offering consistent connectivity for travelers between Italy and Saudi Arabia.

Q18. Which Saudi official expressed excitement about the new route?

A18. Hazim AlHazmi, President of Europe & Americas Markets at the Saudi Tourism Authority, expressed excitement about the enhanced accessibility and investment potential.

Q19. How does the new route benefit Italian travelers?

A19. Italian travelers gain direct access to Jeddah, enabling them to explore the Kingdom’s cultural and historical attractions more conveniently.

Q20. What does the launch signify for Saudi Arabia’s aviation sector?

A20. It signifies growing international confidence in the Saudi market and reinforces the Kingdom’s position as a global leader in tourism air connectivity.


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