Hadiyah Prepares 7,900 Employees for Nusuk Care Project

The Haji and Mu’tamer’s Gift Charitable Association, known as Hadiyah, has mobilised 7,900 seasonal employees to implement the Nusuk Care Project under the supervision of the Ministry of Hajj and Umrah, according to an official announcement released via the Saudi Press Agency (SPA). The initiative is designed to provide guidance and care services to pilgrims throughout the performance of Hajj rituals, accompanying them from arrival to farewell through a network of outlets and service points operated in partnership with several entities active in the Hajj and Umrah sector.

Context and Background

The Nusuk Care Project reflects the Kingdom of Saudi Arabia’s continuing commitment to elevating the pilgrim experience, a priority that has gained momentum under the Vision 2030 framework. The project is implemented by Hadiyah in cooperation with the Social Corporate Responsibility and Voluntary Work Department at the Ministry of Hajj and Umrah, the General Authority for the Affairs of the Two Holy Mosques, and the Saudi Arabian Scouts Association, among other agencies.

Hadiyah is a charitable association dedicated to serving Hajj and Umrah pilgrims, and its role has expanded significantly as Saudi Arabia has streamlined the pilgrimage journey through integrated digital and on-ground services. The Nusuk platform, a key component of this ecosystem, provides a unified experience for pilgrims, from visa issuance to accommodation and ritual guidance.

Key Details

Hatem Al-Marzouki, Chairman of the Board of Directors of Hadiyah, confirmed that the association has prepared 7,900 seasonal workers in collaboration with partner agencies. These employees are trained to assist pilgrims with guidance, care, and logistical support across various service points. The broader Nusuk Care Project has engaged a total of 9,700 seasonal employees to ensure comprehensive coverage.

Al-Marzouki emphasised that the project aims to accompany pilgrims throughout their spiritual journey, providing continuous support from the moment of arrival until their farewell. This includes directing them to ritual sites, offering health and safety assistance, and ensuring a smooth and fulfilling experience.

Implications and Impact

The deployment of thousands of seasonal workers underscores Saudi Arabia’s capacity to manage large-scale religious events with efficiency and care. It also highlights the collaborative approach between government ministries, charitable organisations, and volunteer groups. The Nusuk Care Project not only enhances the pilgrim experience but also demonstrates the Kingdom’s dedication to hosting millions of pilgrims annually with the highest standards of service.

For international observers, this initiative signals Saudi Arabia’s ongoing efforts to modernise and expand its pilgrimage infrastructure, which is a central pillar of its cultural and economic diversification strategy. The project aligns with the broader goals of Vision 2030 to increase the number of pilgrims and improve the quality of services, thereby contributing to the Kingdom’s economic growth and global soft power.

Vision 2030 Alignment

The Nusuk Care Project is a tangible example of Vision 2030’s objective to enrich the pilgrim experience and enhance the capacity of the Two Holy Mosques. By investing in human resources and integrated services, Saudi Arabia reaffirms its role as the custodian of the Islamic faith and a global leader in hospitality and event management. As the Kingdom continues to welcome growing numbers of pilgrims, such initiatives will remain vital to achieving the vision’s ambitious targets and reinforcing Saudi Arabia’s position on the world stage.

20 Questions

Q1. What is the Nusuk Care Project?

A1. The Nusuk Care Project is an initiative by Hadiyah, supervised by the Ministry of Hajj and Umrah, to provide guidance and care services to pilgrims throughout their Hajj rituals, from arrival to farewell.

Q2. Who is implementing the Nusuk Care Project?

A2. The project is implemented by the Haji and Mu’tamer’s Gift Charitable Association, known as Hadiyah, in cooperation with various entities working in Hajj and Umrah.

Q3. How many seasonal employees has Hadiyah prepared for the project?

A3. Hadiyah has prepared 7,900 seasonal employees to implement the Nusuk Care Project, as confirmed by the association’s Chairman Hatem Al-Marzouki.

Q4. What is the total number of seasonal employees involved in the project?

A4. The Nusuk Care Project has engaged a total of 9,700 seasonal employees to ensure comprehensive support for pilgrims across all service points.

Q5. Which government bodies are supervising the project?

A5. The project is supervised by the Ministry of Hajj and Umrah, with cooperation from the General Authority for the Affairs of the Two Holy Mosques and other agencies.

Q6. What services does the Nusuk Care Project provide?

A6. It provides guidance and care services, including directing pilgrims to ritual sites, offering health assistance, and ensuring a smooth spiritual journey from arrival to farewell.

Q7. Where are the service points located?

A7. Service points are located across various outlets in the Hajj and Umrah areas, including major pilgrimage sites, to reach pilgrims at every stage of their journey.

Q8. When does the Nusuk Care Project operate?

A8. The project operates during the Hajj season, accompanying pilgrims throughout their performance of Hajj rituals, from arrival until farewell.

Q9. Who is Hatem Al-Marzouki?

A9. Hatem Al-Marzouki is the Chairman of the Board of Directors of Hadiyah, the charitable association leading the Nusuk Care Project.

Q10. How does the project align with Vision 2030?

A10. It aligns with Vision 2030’s goal to enhance the pilgrim experience and increase the capacity of the Two Holy Mosques, contributing to economic growth and global soft power.

Q11. What is the role of the Saudi Arabian Scouts Association?

A11. The Saudi Arabian Scouts Association is one of the partner agencies providing volunteers and support for the Nusuk Care Project’s operations.

Q12. How does the Nusuk platform complement the project?

A12. The Nusuk platform is a digital ecosystem that provides a unified experience for pilgrims, from visa issuance to accommodation, complementing on-ground services.

Q13. What is the significance of the project for international pilgrims?

A13. It ensures that international pilgrims receive high-quality guidance and care, enhancing their spiritual journey and showcasing Saudi Arabia’s hospitality and organisational excellence.

Q14. How many pilgrims are expected to benefit from the project?

A14. The project aims to serve all pilgrims performing Hajj, which typically numbers in the millions, ensuring they receive necessary support throughout their rituals.

Q15. What training do the seasonal employees receive?

A15. The seasonal employees are trained to provide guidance, care, and logistical support, ensuring they can assist pilgrims effectively at various service points.

Q16. How does the project contribute to Saudi Arabia’s economy?

A16. By improving the pilgrim experience, the project supports Saudi Arabia’s efforts to increase pilgrimage numbers, which boosts tourism and economic diversification under Vision 2030.

Q17. What is the role of the Ministry of Hajj and Umrah in the project?

A17. The Ministry of Hajj and Umrah oversees the project, ensuring coordination between Hadiyah and other entities to deliver seamless services to pilgrims.

Q18. Are there any other similar initiatives under Vision 2030?

A18. Yes, the Nusuk platform and various infrastructure projects are part of Vision 2030’s efforts to modernise pilgrimage services and enhance the overall experience for visitors.

Q19. How does the project ensure the safety of pilgrims?

A19. The project deploys trained personnel across service points to provide guidance, health assistance, and crowd management, ensuring a safe and organised pilgrimage environment.

Q20. What is the expected impact of the project on the Hajj experience?

A20. The project is expected to significantly enhance the Hajj experience by offering continuous support, reducing logistical challenges, and allowing pilgrims to focus on their spiritual journey.

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