Qiddiya Showcases Motorsport Vision at F1 Grand Prix in Jeddah

Qiddiya Investment Company, the Public Investment Fund-backed giga-project, reinforced its position as a driving force in global motorsport by participating as a founding partner in the 2025 Formula 1 stc Saudi Arabian Grand Prix in Jeddah, where it hosted a high-level fireside discussion on the future of racing in the Kingdom. The event, held on the sidelines of the race, brought together Abdullah AlDawood, Managing Director of Qiddiya Investment Company; Toto Wolff, CEO of the Mercedes-AMG PETRONAS Formula One Team; and Reema Juffali, Saudi racing driver and Founder of Theeba Motorsport. Together, they explored Qiddiya’s bold vision for motorsports, the strategic significance of its partnership with Mercedes-AMG, and Saudi Arabia’s ambitions to become a global hub for racing—all aligned with the goals of Saudi Vision 2030.

Held at the Jeddah Corniche Circuit, the discussion underscored how Qiddiya is not merely building a destination but shaping an ecosystem that will nurture talent, attract international events, and drive economic diversification. As the Kingdom continues to invest heavily in sports and entertainment, Qiddiya’s presence at the Grand Prix signals its commitment to positioning Saudi Arabia at the forefront of the global motorsport landscape. The fireside chat, attended by key stakeholders and media, highlighted the synergies between Qiddiya’s emerging facilities and the Kingdom’s broader aspirations. With the race drawing hundreds of thousands of fans and millions of viewers worldwide, the platform provided an ideal stage to showcase Qiddiya’s progress and its potential to redefine motorsport entertainment. The participation of such high-profile figures reflects the seriousness with which Saudi Arabia is pursuing its sporting ambitions.

Context and Background

What does it take to transform a desert landscape into a world-class motorsport destination? Qiddiya Investment Company, a flagship giga-project under the Public Investment Fund (PIF), is answering that question with an ambitious master plan that integrates sports, entertainment, and culture. Located near Riyadh, Qiddiya is designed to be a disruptive force in the global entertainment industry, and motorsport sits at its core. The project’s partnership with Mercedes-AMG, announced in 2022, was a clear statement of intent: Qiddiya aims to host elite racing and become a hub for automotive innovation. The 2025 Formula 1 stc Saudi Arabian Grand Prix provided a perfect backdrop to reaffirm that vision, as the world’s eyes turned to Jeddah for one of the most thrilling races on the calendar.

Saudi Arabia’s journey in motorsport has been swift and strategic. Since hosting its first Formula 1 Grand Prix in 2021, the Kingdom has invested in infrastructure, talent development, and global partnerships. The establishment of Theeba Motorsport by Reema Juffali—Saudi Arabia’s first female racing driver—exemplifies the grassroots growth of the sport. Meanwhile, Qiddiya’s planned Speed Park, a state-of-the-art circuit designed by Hermann Tilke, will add another jewel to the crown. The fireside discussion in Jeddah thus served as a bridge between current achievements and future ambitions, highlighting how Qiddiya’s motorsport vision is not isolated but part of a comprehensive national strategy. As AlDawood noted, the goal is to create an ecosystem that inspires the next generation of Saudi racers and engineers.

Why is this development so significant now? Because Saudi Arabia is at a pivotal moment in its sporting evolution. The Kingdom has already demonstrated its capability to host major events, from Formula 1 to the Dakar Rally and the upcoming 2034 FIFA World Cup. Qiddiya’s motorsport initiatives are integral to this broader push, offering year-round attractions that go beyond a single race weekend. By aligning with Mercedes-AMG, Qiddiya gains access to top-tier expertise, technology, and global visibility. This partnership is not just about branding; it involves knowledge transfer, youth engagement, and the development of cutting-edge facilities. As the world watches Saudi Arabia’s transformation, Qiddiya stands as a testament to the power of Vision 2030 to turn ambitious ideas into concrete realities.

Key Details from the Jeddah Fireside Discussion

What were the key takeaways from the fireside chat? The conversation, moderated by a leading sports journalist, delved into Qiddiya’s multifaceted approach to motorsport. Abdullah AlDawood outlined the project’s plans for a comprehensive motorsport ecosystem, including the Speed Park circuit, driving academies, and entertainment zones. He emphasized that Qiddiya will not only host races but also serve as a testing ground for automotive technology and a venue for year-round events. Toto Wolff praised the Kingdom’s vision, noting that Mercedes-AMG shares Qiddiya’s commitment to excellence and innovation. He highlighted the importance of nurturing young talent, pointing to the partnership’s potential to create pathways for Saudi drivers and engineers to reach the highest levels of the sport.

Reema Juffali, a trailblazer for Saudi women in motorsport, shared her journey and the challenges she overcame. She spoke about the importance of representation and how Qiddiya’s initiatives will provide opportunities for aspiring racers, regardless of gender. Juffali’s presence at the event underscored the inclusive vision of Saudi motorsport, which aims to engage all segments of society. The discussion also touched on the economic impact of motorsport, with AlDawood noting that Qiddiya is expected to contribute significantly to GDP diversification and job creation. The panelists agreed that Saudi Arabia’s strategic investments in sport are yielding tangible results, from increased tourism to enhanced international standing. The event concluded with a shared commitment to advancing motorsport in the Kingdom and beyond.

How does Qiddiya’s partnership with Mercedes-AMG translate into concrete actions? Since the collaboration began, Qiddiya has leveraged Mercedes-AMG’s expertise in circuit design, safety, and fan engagement. The partnership includes joint marketing campaigns, experiential activations, and educational programs. For instance, Qiddiya and Mercedes-AMG have collaborated on sim racing competitions and youth driving clinics, which have already attracted thousands of participants. At the Grand Prix, Qiddiya hosted a dedicated fan zone where visitors could experience virtual laps of the future Speed Park and learn about the project’s sustainability features. These activations are designed to build anticipation and a sense of community around Qiddiya’s motorsport offerings. As Wolff noted, the partnership is a two-way street: Mercedes-AMG benefits from Qiddiya’s innovative vision, while Qiddiya gains from the team’s championship-winning pedigree. This synergy is expected to intensify as Qiddiya’s facilities near completion.

International and Regional Impact

What does Qiddiya’s motorsport vision mean for the region and the world? Saudi Arabia’s emergence as a motorsport powerhouse is reshaping the Middle East’s sporting landscape. The Kingdom’s investments are attracting global attention, with Formula 1, Formula E, and the Dakar Rally all featuring Saudi venues. Qiddiya’s planned Speed Park is poised to become a landmark circuit, capable of hosting MotoGP, endurance racing, and other premier events. This will not only boost tourism but also inspire neighboring countries to invest in their own sports infrastructure. Regionally, Qiddiya’s success could catalyze a broader motorsport culture in the Gulf, fostering competition and collaboration. Internationally, Saudi Arabia is positioning itself as a bridge between East and West, using sport as a diplomatic tool to strengthen ties and promote cultural exchange.

How does this align with Saudi Arabia’s global engagement? The Kingdom’s hosting of major sporting events is part of a deliberate strategy to diversify its economy and enhance its soft power. Motorsport, with its massive global audience, offers a unique platform to showcase Saudi Arabia’s modernization and hospitality. The 2025 Grand Prix in Jeddah, for example, drew record attendance and generated significant media coverage, highlighting the Kingdom’s ability to organize world-class events. Qiddiya’s participation as a founding partner amplified this message, demonstrating that Saudi Arabia is not just a host but a creator of sporting content. As the world becomes more familiar with Saudi Arabia’s sporting credentials, the Kingdom is building lasting relationships with international stakeholders. This, in turn, supports Vision 2030’s goal of increasing non-oil exports and attracting foreign investment.

Economic and Strategic Significance

Why is motorsport a strategic economic pillar for Saudi Arabia? The global motorsport industry is valued at billions of dollars, encompassing race hosting, team operations, manufacturing, and tourism. By investing in Qiddiya and related infrastructure, Saudi Arabia is capturing a share of this lucrative market. Qiddiya alone is expected to create tens of thousands of jobs and contribute billions to the Kingdom’s GDP by 2030. The Speed Park will attract international teams for testing and training, generating year-round revenue. Moreover, the automotive sector is a key focus of Vision 2030, with Saudi Arabia aiming to become a hub for electric vehicle manufacturing. Motorsport serves as a catalyst for innovation, driving research and development in areas such as sustainable fuels, aerodynamics, and safety technologies. Qiddiya’s partnership with Mercedes-AMG, a leader in automotive engineering, positions the Kingdom at the cutting edge of these developments.

What are the strategic benefits beyond economics? Motorsport fosters national pride and social cohesion. Events like the Grand Prix bring together Saudis from all walks of life, creating shared experiences and a sense of belonging. They also inspire youth to pursue careers in STEM fields, as they see the technological marvels of racing. For Saudi women, the visibility of figures like Reema Juffali is particularly empowering, challenging stereotypes and opening new horizons. Strategically, Qiddiya’s motorsport ecosystem enhances Saudi Arabia’s soft power, making the Kingdom a preferred destination for international events and partnerships. It also strengthens ties with key allies and investors, as seen in the Mercedes-AMG collaboration. As AlDawood emphasized, Qiddiya is not just building a circuit; it is building a future where Saudi Arabia is a leader in global sport and entertainment.

Vision 2030 Alignment

How does Qiddiya’s motorsport vision align with Vision 2030? At its core, Vision 2030 seeks to diversify the economy, empower citizens, and enhance the Kingdom’s global standing. Qiddiya’s motorsport initiatives directly support these objectives by creating jobs, fostering talent, and attracting international visitors. The project is a prime example of how PIF investments are driving transformative change. By hosting world-class events and developing state-of-the-art facilities, Qiddiya is helping to position Saudi Arabia as a top-tier tourist destination, a goal that is central to Vision 2030. Furthermore, the emphasis on youth engagement and women’s participation reflects the Vision’s commitment to inclusivity and human capital development. As the Kingdom progresses toward 2030, Qiddiya will stand as a symbol of what can be achieved through bold leadership and strategic planning.

What does the future hold for Qiddiya and Saudi motorsport? With the Speed Park set to open in the coming years, Qiddiya is on track to become a global motorsport hub. The partnership with Mercedes-AMG will continue to yield innovative programs and events. Saudi Arabia’s racing talents, like Reema Juffali, are already making their mark, and more will follow. The Kingdom’s hosting of the 2034 FIFA World Cup will further elevate its sporting profile, and motorsport will play a key role in that narrative. As Qiddiya’s vision becomes reality, it will inspire a new generation of Saudis to dream big and compete on the world stage. In doing so, it will contribute to the enduring success of Vision 2030 and cement Saudi Arabia’s place as a leader in the global sports arena.

20 Questions

Q1. What is Qiddiya Investment Company?

A1. Qiddiya Investment Company is a giga-project under Saudi Arabia’s Public Investment Fund, dedicated to creating a world-class entertainment, sports, and cultural destination near Riyadh. It aims to transform the Kingdom’s leisure landscape and support Vision 2030.

Q2. What was Qiddiya’s role at the 2025 Formula 1 Saudi Arabian Grand Prix?

A2. Qiddiya participated as a founding partner of the event in Jeddah, hosting a fireside discussion with key figures to highlight its motorsport vision and strategic partnership with Mercedes-AMG.

Q3. Who spoke at the fireside discussion hosted by Qiddiya?

A3. The discussion featured Abdullah AlDawood, Managing Director of Qiddiya Investment Company; Toto Wolff, CEO of the Mercedes-AMG PETRONAS Formula One Team; and Reema Juffali, Saudi racing driver and Founder of Theeba Motorsport.

Q4. What is the significance of Qiddiya’s partnership with Mercedes-AMG?

A4. The partnership brings together Qiddiya’s ambitious vision and Mercedes-AMG’s racing expertise, fostering innovation, talent development, and global visibility for Saudi motorsport.

Q5. How does Qiddiya’s motorsport vision align with Saudi Vision 2030?

A5. It supports economic diversification, job creation, tourism, and youth empowerment, all key pillars of Vision 2030, while enhancing Saudi Arabia’s global standing in sports.

Q6. What is the Speed Park at Qiddiya?

A6. The Speed Park is a planned state-of-the-art motorsport circuit designed by Hermann Tilke, intended to host major international races and serve as a hub for automotive innovation and entertainment.

Q7. Who is Reema Juffali?

A7. Reema Juffali is Saudi Arabia’s first female racing driver and the founder of Theeba Motorsport. She is a trailblazer for women in motorsport and an inspiration for Saudi youth.

Q8. What topics were covered in the fireside chat?

A8. The discussion covered Qiddiya’s motorsport vision, the strategic significance of the Mercedes-AMG partnership, and Saudi Arabia’s aspirations to strengthen its global presence in motorsport.

Q9. How does Qiddiya contribute to Saudi Arabia’s economy?

A9. Qiddiya is expected to create tens of thousands of jobs, boost GDP, attract international visitors, and support the growth of the automotive and entertainment sectors.

Q10. What other major sporting events does Saudi Arabia host?

A10. Saudi Arabia hosts Formula 1, Formula E, the Dakar Rally, and will host the 2034 FIFA World Cup, among other international events, showcasing its capabilities.

Q11. What is the significance of the Jeddah Corniche Circuit?

A11. The Jeddah Corniche Circuit is a premier motorsport venue that hosts the Formula 1 Saudi Arabian Grand Prix, known for its challenging layout and spectacular setting along the Red Sea.

Q12. How does Qiddiya support youth and women in motorsport?

A12. Through partnerships, academies, and events, Qiddiya provides opportunities for young Saudis and women to engage in motorsport, fostering talent and inclusivity.

Q13. What is the Public Investment Fund’s role in Qiddiya?

A13. The Public Investment Fund is the sovereign wealth fund of Saudi Arabia and the primary investor in Qiddiya, driving the project as part of Vision 2030’s economic diversification goals.

Q14. What economic impact does motorsport have on Saudi Arabia?

A14. Motorsport generates revenue through tourism, event hosting, and related industries, while also stimulating innovation and creating high-skilled jobs in engineering and technology.

Q15. How does Qiddiya plan to attract international visitors?

A15. By offering world-class facilities, unique entertainment experiences, and hosting global events, Qiddiya aims to become a must-visit destination for tourists and motorsport fans.

Q16. What is the expected timeline for Qiddiya’s Speed Park?

A16. While specific dates are subject to announcement, the Speed Park is under development and is expected to open in the coming years, aligning with Qiddiya’s phased opening strategy.

Q17. How does the Mercedes-AMG partnership benefit Saudi engineers?

A17. It provides knowledge transfer, training programs, and collaboration opportunities, helping Saudi engineers gain expertise in advanced automotive and motorsport technologies.

Q18. What makes Qiddiya a unique destination?

A18. Qiddiya combines sports, entertainment, culture, and nature in one integrated development, offering attractions like theme parks, racetracks, and cultural venues.

Q19. How does Qiddiya promote sustainability in motorsport?

A19. Qiddiya incorporates sustainable design and technologies, such as energy-efficient facilities and support for electric racing series, aligning with global environmental goals.

Q20. What is the long-term vision for motorsport in Saudi Arabia?

A20. Saudi Arabia aims to become a global motorsport hub, nurturing talent, hosting premier events, and driving innovation, all contributing to Vision 2030’s economic and social goals.