Made in Saudi Program Launches Global Market Initiative

The Made in Saudi program, a flagship initiative of the Saudi Export Development Authority, has launched its Saudi Market initiative in international markets, beginning with a week-long event in Jordan from November 1 to 7, 2026, featuring more than 20 Saudi companies. The initiative aims to develop innovative marketing channels, expand the global reach of Saudi-made products, and enable national companies to connect directly with consumers. Announced by the Saudi Press Agency, the launch marks a significant step in Saudi Arabia’s efforts to diversify its economy and boost non-oil exports under Vision 2030.

Have you ever wondered how Saudi products are making their mark on the global stage? This initiative is a direct response to that ambition, moving beyond traditional trade shows to create immersive shopping experiences. By bringing Saudi brands directly to consumers in Jordan, the program not only showcases the quality and diversity of Saudi goods but also fosters direct feedback and partnership opportunities. It reflects a strategic push to enhance the competitiveness of Saudi products internationally and support the growth of non-oil exports, a key pillar of the Kingdom’s economic transformation.

Context and Background

What drives a nation to take its homegrown brands to foreign shores? For Saudi Arabia, the answer lies in its ambitious Vision 2030, which seeks to reduce dependence on oil and diversify the economy. The Made in Saudi program, launched in 2021 under the Saudi Export Development Authority (Saudi Exports), is a cornerstone of this strategy. It aims to promote Saudi products and services globally, enhance their reputation, and increase their share in international markets. The program provides a unified identity for Saudi products, ensuring they meet high standards of quality and origin.

Saudi Exports, a government entity affiliated with the Ministry of Commerce, has been instrumental in driving non-oil exports. In recent years, the Kingdom has seen steady growth in non-oil exports, reaching record levels. The Saudi Market initiative is a new facet of this effort, designed to create direct channels between Saudi producers and international consumers. By focusing on interactive experiences, it addresses the need for consumer engagement and market intelligence. This approach aligns with global trends where consumers seek authentic, high-quality products with a story.

The choice of Jordan as the first destination is strategic. Jordan is a close neighbor and a key trading partner, with strong cultural and economic ties. The Jordanian market is familiar with Saudi products, but this initiative aims to deepen that connection. It also serves as a testbed for further expansion into other regional and global markets. The event in Jordan will feature a diverse range of Saudi companies, from food and beverages to textiles, cosmetics, and handicrafts, showcasing the breadth of Saudi manufacturing and craftsmanship.

Key Details of the Saudi Market Initiative

How does an interactive shopping experience differ from a traditional trade exhibition? The Saudi Market initiative is designed to be immersive. Instead of static displays, it creates a pop-up market where consumers can touch, feel, and purchase products directly. This hands-on approach allows consumers to discover the quality and innovation behind Saudi brands. Participating companies gain invaluable insights into consumer preferences, enabling them to tailor their products for international markets. The event also includes business-to-business meetings, where Saudi companies can explore partnerships with Jordanian buyers and distributors.

More than 20 Saudi companies are participating in the first edition, representing various sectors. These include food producers, fashion designers, cosmetics brands, and artisanal crafts. The event spans seven days, from November 1 to 7, 2026, in a prominent location in Jordan. The initiative is not just a sales opportunity; it is a platform for cultural exchange and economic diplomacy. It showcases the creativity and entrepreneurial spirit of Saudi Arabia, aligning with the Kingdom’s goal to be a global player in trade and innovation.

The Saudi Export Development Authority has emphasized that the initiative will help diversify marketing channels for national products. By engaging directly with consumers, companies can gather real-time feedback and adapt their strategies. This is particularly important for small and medium-sized enterprises (SMEs), which form the backbone of the Saudi economy. The program provides them with a rare opportunity to access international markets without the usual high costs and risks. It also supports the growth of non-oil exports, a key metric in Saudi Arabia’s economic diversification.

International and Regional Impact

What does Saudi Arabia’s push into international markets mean for regional trade? The Saudi Market initiative is set to strengthen economic ties between Saudi Arabia and Jordan, and potentially with other countries in the region. By showcasing Saudi products, it enhances the Kingdom’s soft power and promotes a positive image of Saudi quality and innovation. For Jordan, the event brings a unique shopping experience and potential business collaborations. It also positions Jordan as a gateway for Saudi products to reach other markets in the Levant and beyond.

On a broader scale, the initiative contributes to the global perception of Saudi Arabia as a producer of high-quality goods, not just an oil exporter. This aligns with Vision 2030’s goal to elevate the Kingdom’s status in international trade. The program’s success could pave the way for similar events in Asia, Europe, and Africa, further integrating Saudi products into global supply chains. It also complements other Saudi initiatives like the Saudi Made platform, which certifies authentic Saudi products, and the National Industrial Development and Logistics Program (NIDLP), which aims to boost industrial exports.

Economic and Strategic Significance

Why is expanding non-oil exports so critical for Saudi Arabia’s future? Non-oil exports are a key driver of job creation, innovation, and sustainable growth. The Saudi Market initiative directly supports this by opening new avenues for Saudi companies to sell abroad. It also helps in building brand equity for Saudi products, which can command higher prices and loyalty in international markets. The initiative is part of a larger strategy to increase non-oil exports to 50% of non-oil GDP by 2030, a target set under Vision 2030.

Moreover, the initiative fosters economic resilience by reducing reliance on oil revenues. It encourages Saudi companies to innovate and improve quality to compete globally. The direct consumer feedback loop is invaluable for product development. The program also strengthens the export ecosystem by involving logistics, marketing, and distribution partners. For Saudi SMEs, this is a game-changer, providing them with a platform to scale up and reach new customers. The economic impact extends to job creation in manufacturing, logistics, and marketing, both in Saudi Arabia and in host countries.

Vision 2030 Alignment

How does the Saudi Market initiative embody the spirit of Vision 2030? Vision 2030 is fundamentally about transforming Saudi Arabia into a diversified, innovative, and globally engaged economy. The Made in Saudi program and its Saudi Market initiative are direct manifestations of this vision. They promote non-oil exports, support SMEs, and enhance the Kingdom’s international competitiveness. By taking Saudi products to the world, the initiative showcases the progress made in diversifying the economy and the quality of Saudi-made goods.

Furthermore, the initiative aligns with Vision 2030’s goal to strengthen Saudi Arabia’s position as a global investment and trade hub. It builds bridges with other nations, fostering mutual economic growth. The focus on direct consumer engagement reflects the vision’s emphasis on customer-centricity and innovation. As the program expands to more countries, it will continue to contribute to the Kingdom’s economic diversification, job creation, and global integration. The Saudi Market initiative is not just about selling products; it is about sharing Saudi Arabia’s story of transformation and excellence with the world.

20 Questions

Q1. What is the Made in Saudi program?

A1. The Made in Saudi program is a national initiative launched by the Saudi Export Development Authority to promote Saudi products and services globally, enhance their competitiveness, and support non-oil exports under Vision 2030.

Q2. What is the Saudi Market initiative?

A2. The Saudi Market initiative is a new component of the Made in Saudi program that creates interactive shopping experiences in international markets, allowing consumers to discover and purchase Saudi products directly.

Q3. Where and when is the first edition taking place?

A3. The first edition is taking place in Jordan from November 1 to 7, 2026, featuring more than 20 Saudi companies across various sectors.

Q4. How many Saudi companies are participating?

A4. More than 20 Saudi companies are participating in the first edition, representing sectors such as food, fashion, cosmetics, and handicrafts.

Q5. What makes this initiative different from traditional trade shows?

A5. Unlike traditional trade shows, the Saudi Market initiative offers an interactive shopping experience where consumers can engage with products firsthand, providing direct feedback to companies.

Q6. What are the goals of the Saudi Market initiative?

A6. The initiative aims to develop innovative marketing channels, expand the global reach of Saudi products, enable direct consumer connections, and support the growth of non-oil exports.

Q7. Which authority is responsible for the Made in Saudi program?

A7. The Saudi Export Development Authority (Saudi Exports), affiliated with the Ministry of Commerce, is responsible for the Made in Saudi program.

Q8. How does this initiative support Saudi SMEs?

A8. It provides SMEs with a platform to access international markets, gather consumer feedback, and explore partnerships, reducing the costs and risks typically associated with exporting.

Q9. What is the significance of choosing Jordan for the first edition?

A9. Jordan is a close trading partner with strong cultural ties, making it an ideal market to test and showcase Saudi products before expanding to other regions.

Q10. How does the initiative align with Vision 2030?

A10. It directly supports Vision 2030’s goals of diversifying the economy, boosting non-oil exports, empowering SMEs, and enhancing Saudi Arabia’s global trade presence.

Q11. What types of products are featured?

A11. A diverse range of products including food and beverages, textiles, fashion, cosmetics, and artisanal crafts are featured, showcasing Saudi quality and creativity.

Q12. Will there be business-to-business meetings?

A12. Yes, the initiative includes B2B meetings where Saudi companies can connect with Jordanian buyers and distributors to explore partnerships and expand their networks.

Q13. How does the initiative help Saudi companies understand consumer preferences?

A13. Through direct interaction, companies can observe consumer reactions, gather feedback, and adapt their products to better meet international market demands.

Q14. What is the expected impact on Saudi non-oil exports?

A14. The initiative is expected to increase non-oil exports by opening new markets, enhancing brand recognition, and facilitating direct sales and partnerships.

Q15. Are there plans to expand to other countries?

A15. Yes, the Made in Saudi program intends to expand the Saudi Market initiative to other regional and global markets based on the success of the first edition.

Q16. How does this initiative promote Saudi culture?

A16. By showcasing Saudi-made products, the initiative highlights the Kingdom’s heritage, craftsmanship, and modern innovation, fostering cultural exchange and appreciation.

Q17. What role does the Saudi Export Development Authority play?

A17. Saudi Exports facilitates the program by providing logistical support, market intelligence, and promotional platforms to help Saudi companies succeed internationally.

Q18. How can Saudi companies participate in future editions?

A18. Saudi companies can apply through the Saudi Export Development Authority to participate in upcoming editions, subject to eligibility criteria and program guidelines.

Q19. What are the long-term benefits for Saudi Arabia’s economy?

A19. Long-term benefits include sustainable economic growth, job creation, reduced oil dependency, and a stronger position in global trade, all aligned with Vision 2030.

Q20. Where can consumers learn more about Saudi products?

A20. Consumers can visit the Made in Saudi website or follow official social media channels for updates on products, events, and participating companies.

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