The second and final day of the Impact Makers Forum (ImpaQ), organized by the Ministry of Media, commenced today in Mayadeen Hall, Diriyah, Riyadh. The two-day event, held from December 18-19, focuses on redefining impact beyond traditional metrics through media and technology transformations, bringing together global leaders and innovators.
Context and Background
The ImpaQ Forum, part of Saudi Arabia’s broader efforts to foster innovation and global dialogue, takes place in the historic Diriyah area, a cornerstone of the Kingdom’s cultural and tourism development. The forum highlights the growing role of Saudi Arabia as a hub for media and technology exchange, aligning with the nation’s strategic priorities under Vision 2030. By hosting over 40 unique programs and events, the forum underscores the Kingdom’s commitment to showcasing its cultural and technological leadership on an international stage.
Key Highlights
Today’s sessions on the Impact Stage include diverse discussions such as the Spirit of Saudi Arabia, presented by Saudi Tourism Authority Chief Executive and board member Fahd Hamidaddin. This session offers a window from the Kingdom to the world, emphasizing Saudi Arabia’s cultural richness and tourism potential. Other sessions cover the influence of living in the Kingdom, balancing spontaneity and planning in content creation, and the inspirational stories of regional figures and initiatives.
The Innovation Stage features dialogues such as “The Silent Impact”, a historical review of FIFA’s influential sports events, and discussions on the future of Saudi products globally. Sessions also explore the influence of artificial intelligence (AI) and humans in shaping the future, as well as marketing films and series on social media platforms.
Workshops and Annountables
In the Lab Area, hands-on workshops including “Infographics: The Art That Speaks” provide practical knowledge for attendees. The two-day forum has launched over 50 new announcements and agreements and hosts partnerships with more than 24 local and international partners, showcasing the collaborative spirit and innovation driving the event.
International Impact
The ImpaQ Forum positions Saudi Arabia as a leader in media and technology discourse, attracting global participants and highlighting the Kingdom’s role in shaping future trends. The event’s focus on AI, sports impact, and content creation reflects Saudi Arabia’s proactive engagement with global challenges and opportunities, enhancing its diplomatic and economic ties with international communities.
Vision 2030 Alignment
This forum directly supports Vision 2030 goals by promoting innovation in media and technology, fostering international partnerships, and showcasing the Kingdom’s cultural and tourism assets. By hosting such events, Saudi Arabia reinforces its commitment to economic diversification, global engagement, and the development of a vibrant society, contributing to a prosperous future for the nation and its international allies.
20 Questions
Q1. What is the ImpaQ Forum?
A1. The ImpaQ Forum, organized by the Ministry of Media, is a two-day event in Diriyah, Riyadh, focusing on redefining impact through media and technology transformations, highlighting Saudi Arabia’s innovation leadership.
Q2. Who organized the ImpaQ Forum?
A2. The ImpaQ Forum was organized by the Saudi Ministry of Media, demonstrating the Kingdom’s commitment to fostering global dialogue and innovation in media and technology sectors.
Q3. Where is the forum being held?
A3. The forum is held in Mayadeen Hall, Diriyah, Riyadh, a historic area that is a key part of Saudi Arabia’s cultural and tourism development under Vision 2030.
Q4. When did the ImpaQ Forum take place?
A4. The forum took place over two days, from December 18-19, 2024, bringing together global leaders and innovators in media and technology.
Q5. What is the main focus of the forum?
A5. The forum focuses on redefining impact beyond traditional metrics through media and technology, exploring how these sectors can drive positive change and innovation.
Q6. Who presented the session “The Spirit of Saudi Arabia”?
A6. The session was presented by Saudi Tourism Authority Chief Executive and board member Fahd Hamidaddin, showcasing a window from the Kingdom to the world.
Q7. What topics are covered on the Impact Stage?
A7. Topics include the Spirit of Saudi Arabia, living in the Kingdom, balancing spontaneity and planning in content creation, and inspirational stories of regional figures and initiatives.
Q8. What is the “Silent Impact” session about?
A8. The “Silent Impact” session offers a historical review of FIFA’s influential sports events, exploring the social and cultural impact of sports on a global scale.
Q9. Are there discussions on artificial intelligence?
A9. Yes, the Innovation Stage features dialogues exploring the influence of artificial intelligence (AI) and humans in shaping the future, reflecting Saudi Arabia’s focus on technology.
Q10. What hands-on workshops are available?
A10. Workshops include “Infographics: The Art That Speaks” in the Lab Area, providing practical skills for creating effective visual communication tools.
Q11. How many announcements were made at the forum?
A11. The forum launched over 50 new announcements and agreements, showcasing the collaborative and innovative outcomes of the event.
Q12. How many partners are involved?
A12. The forum collaborates with more than 24 local and international partners, highlighting the global engagement and support for the initiative.
Q13. What is the role of the Ministry of Media in this event?
A13. The Ministry of Media organized the forum to promote innovation in media and technology, aligning with Saudi Arabia’s Vision 2030 goals and global outreach.
Q14. How does the forum support Vision 2030?
A14. The forum supports Vision 2030 by fostering innovation, attracting global partnerships, and showcasing Saudi Arabia’s cultural and tourism assets as part of economic diversification.
Q15. What is the significance of Diriyah as a venue?
A15. Diriyah is a historic area central to Saudi Arabia’s cultural heritage and tourism development under Vision 2030, providing a symbolic backdrop for the forum’s themes.
Q16. Are international participants involved?
A16. Yes, the forum hosts over 24 international partners and attracts global leaders, reflecting Saudi Arabia’s role as a hub for international dialogue and innovation.
Q17. What does the forum say about Saudi Arabia’s media sector?
A17. The forum highlights Saudi Arabia’s growing leadership in media and technology, showcasing the Kingdom’s commitment to advancing these sectors through innovation and collaboration.
Q18. How does the forum address content creation?
A18. Sessions explore balancing spontaneity and planning in content creation, as well as marketing films and series on social media, reflecting modern media trends.
Q19. What are the main stages of the forum?
A19. The forum features an Impact Stage, Innovation Stage, and Lab Area, each offering sessions, dialogues, and workshops tailored to different aspects of media and technology.
Q20. What is the future outlook for such forums in Saudi Arabia?
A20. Forums like ImpaQ position Saudi Arabia as a global leader in media and technology innovation, with potential for future events that further the Kingdom’s Vision 2030 ambitions and international engagement.
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