Snapchat Named Contributing Partner for Saudi Media Forum 2025 in Riyadh

The Saudi Media Forum has announced a strategic partnership with Snapchat, designating the social media platform as a contributing partner for the upcoming Future of Media Exhibition (FOMEX), scheduled to take place from February 19 to 21, 2025, in Riyadh. The collaboration, announced by the Saudi Press Agency, underscores the Forum’s commitment to leveraging innovative digital tools to amplify its reach and engage a global audience, particularly the Kingdom’s tech-savvy youth.

Context and Background

The Saudi Media Forum, now in its fourth edition, serves as a premier platform for media professionals, policymakers, and innovators to discuss the evolving media landscape. The partnership with Snapchat aligns with Saudi Arabia’s broader Vision 2030 goals of fostering digital transformation, supporting local talent, and promoting positive content that reflects the Kingdom’s modern identity. Snapchat, a widely used app among Saudi youth, provides a dynamic medium for sharing real-time experiences and creative storytelling.

Key Details

Mohammed Fahad Alharthi, CEO of the Saudi Broadcasting Authority and Chairman of the Saudi Media Forum, welcomed the collaboration and emphasized its potential to showcase the Forum’s events through creative formats crafted by content creators. These creators will highlight the events of the Forum and FOMEX, presenting innovations with professionalism and expertise. The partnership is expected to foster social engagement, promote local talents, and contribute to a media landscape that encourages positivity and shares impactful stories.

Implications and Impact

This partnership between Snapchat and the Saudi Media Forum is anticipated to enhance the visibility of Saudi Arabia’s media sector on a global scale. By utilizing Snapchat’s popular camera features, the Forum can connect with a broader audience, offering immersive experiences that go beyond traditional coverage. The collaboration also highlights the Kingdom’s commitment to embracing cutting-edge digital platforms to drive engagement and support the creative economy, a key pillar of Vision 2030.

Vision 2030 Alignment

The Snapchat partnership directly supports Vision 2030’s objectives of diversifying the economy and promoting a vibrant society. By empowering content creators and fostering digital innovation, this collaboration contributes to building a knowledge-based economy and enhancing Saudi Arabia’s global standing as a hub for media and technology. The Saudi Media Forum continues to be a catalyst for positive change, aligning with the Kingdom’s long-term vision of a prosperous and interconnected future.

20 Questions

Q1. What is the Saudi Media Forum?

A1. The Saudi Media Forum is an annual event in Riyadh that gathers media professionals, policymakers, and innovators to discuss trends and challenges in the media sector, aligning with Vision 2030 goals.

Q2. When and where is the Future of Media Exhibition (FOMEX) taking place?

A2. FOMEX is scheduled from February 19 to 21, 2025, in Riyadh, Saudi Arabia, as part of the Saudi Media Forum’s fourth edition.

Q3. What is Snapchat’s role in the Saudi Media Forum 2025?

A3. Snapchat has been designated as a contributing partner for FOMEX, aiming to share the forum’s experiences through creative content from Saudi creators.

Q4. Who announced the partnership between Snapchat and the Saudi Media Forum?

A4. The partnership was announced by the Saudi Press Agency (SPA), the official news source in the Kingdom.

Q5. What is the Saudi Broadcasting Authority’s role in this event?

A5. The Saudi Broadcasting Authority, led by CEO Mohammed Fahad Alharthi, oversees the Saudi Media Forum and supports the partnership with Snapchat.

Q6. How does this partnership support Vision 2030?

A6. It supports Vision 2030 by promoting digital innovation, local talent, and positive content, contributing to economic diversification and a vibrant society.

Q7. Why is Snapchat considered a good partner for this forum?

A7. Snapchat is popular among Saudi youth and offers creative tools for storytelling, making it ideal for engaging a wide audience and showcasing the forum’s events.

Q8. How will content creators be involved in the forum?

A8. Content creators will use Snapchat to highlight forum and FOMEX events, presenting innovations with professionalism and expertise.

Q9. What is the theme of the fourth edition of the Saudi Media Forum?

A9. The forum will reveal the latest changes driven by global developments and trends in the media sector, focusing on tackling challenges and ensuring investment viability.

Q10. When was the partnership announced?

A10. The partnership was announced on February 16, 2025, by the Saudi Press Agency.

Q11. What is the Future of Media Exhibition (FOMEX)?

A11. FOMEX is an exhibition held alongside the Saudi Media Forum, showcasing innovations and trends in the media industry.

Q12. How does this partnership promote local talent?

A12. By empowering Saudi content creators to produce professional content, the partnership highlights local talent and provides them with a global platform.

Q13. What are the expected benefits of the Snapchat partnership?

A13. Benefits include increased social engagement, promotion of local talents, and creation of a positive media landscape that shares impactful stories.

Q14. Is the Saudi Media Forum open to international participants?

A14. Yes, the forum is designed for an international audience, aiming to showcase Saudi Arabia’s media advancements and foster global dialogue.

Q15. How can the public follow the forum events on Snapchat?

A15. The public can follow official Snapchat accounts associated with the forum to view real-time stories and content from creators.

Q16. What does the partnership say about Saudi Arabia’s digital transformation?

A16. It highlights Saudi Arabia’s commitment to embracing digital platforms and innovation as part of its broader digital transformation under Vision 2030.

Q17. Who is Mohammed Fahad Alharthi?

A17. He is the CEO of the Saudi Broadcasting Authority and Chairman of the Saudi Media Forum, who welcomed the Snapchat partnership.

Q18. Has Snapchat partnered with other Saudi events?

A18. Snapchat has collaborated with various Saudi initiatives to promote digital engagement, but this is a specific partnership with the Saudi Media Forum.

Q19. What type of content will be shared on Snapchat during the forum?

A19. Content will include highlights from panel discussions, exhibitions, and innovations, presented in an engaging and professional format.

Q20. How does this partnership align with Saudi Arabia’s media goals?

A20. It aligns with goals to modernize the media sector, foster creativity, and use digital tools to enhance Saudi Arabia’s global media presence.

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