Badael Launches ‘Clear the Air’ Campaign for a Smoke-Free Saudi Arabia

Badael, a Public Investment Fund (PIF) company, has launched the ‘Clear the Air’ campaign, inviting individuals, organizations, and government entities to sign a pledge for a smoke-free Saudi Arabia. The announcement coincides with the company’s first anniversary and World No Tobacco Day on 31 May 2024, underscoring a collective commitment to public health and the Kingdom’s Vision 2030 quality-of-life objectives.

In a statement released via the Saudi Press Agency (SPA), Badael reaffirmed its mission to help one million Saudis quit smoking by 2028 through reduced-risk alternatives, including the first-ever Saudi-made DZRT nicotine pouches. The campaign calls on all sectors of society to raise awareness about the dangers of smoking, support those who wish to quit, protect youth, promote clean air, and safeguard the environment.

Context and Background

Tobacco use remains a significant public health challenge worldwide, and Saudi Arabia has taken proactive steps to address it as part of its Vision 2030 reform agenda. The Kingdom’s quality-of-life program aims to enhance the well-being of citizens and residents by promoting healthier lifestyles and reducing preventable diseases. Badael, established as a PIF company, was created to contribute to this national effort by providing safer alternatives to traditional tobacco products.

World No Tobacco Day, observed annually on 31 May, is a global initiative led by the World Health Organization to highlight the health risks associated with tobacco use and advocate for effective policies to reduce consumption. Badael’s ‘Clear the Air’ campaign aligns with this global moment, emphasizing the importance of collective action in creating a smoke-free society.

Key Details

During its first year of operation, Badael achieved notable milestones. The company established and expanded its manufacturing capacity, invested substantially in research and development to enhance its product range, and diversified its distribution channels. According to SPA, Badael has surpassed one million e-commerce orders since its inception and has helped approximately three hundred thousand people locally transition from tobacco to its products.

The ‘Clear the Air’ campaign invites individuals, corporations, and government bodies to sign a pledge that signifies their commitment to a smoke-free Saudi Arabia. The pledge emphasizes raising awareness about the dangers of smoking, supporting quitters, protecting youth, promoting clean air, and safeguarding the environment. Those interested can visit Badael’s website and sign the pledge: https://badaelcompany.com/en/thecause.

Tolga Sezer, Chief Executive Officer of Badael, stated: “World No Tobacco Day is a powerful reminder of the urgent need to foster a better future for the Kingdom. Supporting Vision 2030, Badael is leading the cause to switch smokers away from a very harmful habit with the help of reduced-risk alternatives like DZRT nicotine pouches by 2028. As we commemorate this day, we launch the ‘Clear the Air’ campaign to emphasize the significance of our mission and rally everyone to join the cause. By signing the pledge, you commit to raising awareness about the dangers of smoking, supporting those who wish to quit, protecting our youth, advocating for clean air, and respecting our environment. Together, we can create a brighter, smoke-free future for all.”

Implications and Impact

The ‘Clear the Air’ campaign represents a significant step in Saudi Arabia’s public health efforts. By engaging individuals, organizations, and government entities, Badael seeks to foster a broad-based movement that transcends traditional boundaries. This collective approach not only amplifies the message but also ensures that resources and expertise are pooled to achieve a common goal.

From a regional and international perspective, Saudi Arabia’s proactive stance on tobacco control aligns with global health trends and demonstrates the Kingdom’s commitment to international cooperation. The success of Badael’s initiatives could serve as a model for other nations grappling with similar public health challenges, further enhancing Saudi Arabia’s leadership role in the region.

Vision 2030 Alignment

The ‘Clear the Air’ campaign is deeply intertwined with Saudi Arabia’s Vision 2030, particularly its quality-of-life objectives. Vision 2030 seeks to create a vibrant society where citizens enjoy a high standard of living and access to healthcare that promotes well-being. By reducing tobacco use, Badael contributes directly to these goals, helping to build a healthier, more productive population.

As Badael continues to innovate and expand, its efforts will play a crucial role in shaping a smoke-free future for Saudi Arabia. The company’s dedication to research and development, coupled with its commitment to public health, exemplifies the spirit of Vision 2030 and reinforces the Kingdom’s position as a leader in the global fight against tobacco.

20 Questions

Q1. What is the name of the campaign launched by Badael?

A1. The campaign is called ‘Clear the Air’. It invites individuals, organizations, and government entities to unite in creating a smoke-free Saudi Arabia.

Q2. When was the ‘Clear the Air’ campaign launched?

A2. It was launched on 31 May 2024, coinciding with Badael’s first anniversary and World No Tobacco Day.

Q3. What is Badael’s goal by 2028?

A3. Badael aims to help one million Saudis quit smoking by 2028 through reduced-risk alternatives like DZRT nicotine pouches.

Q4. What are DZRT nicotine pouches?

A4. DZRT nicotine pouches are the first-ever Saudi-made nicotine pouches, manufactured in Saudi Arabia as a reduced-risk alternative to traditional tobacco.

Q5. How many e-commerce orders has Badael surpassed?

A5. Badael has surpassed one million e-commerce orders since its inception, demonstrating strong demand for its products.

Q6. How many people has Badael helped transition from tobacco?

A6. Badael has helped around three hundred thousand people locally transition from tobacco to their products.

Q7. What does the pledge for a smoke-free Saudi Arabia emphasize?

A7. The pledge emphasizes raising awareness about the dangers of smoking, supporting quitters, protecting youth, promoting clean air, and safeguarding the environment.

Q8. Who can sign the pledge?

A8. Individuals, corporations, and government bodies are all invited to sign the pledge.

Q9. Where can one sign the pledge?

A9. The pledge can be signed on Badael’s website at https://badaelcompany.com/en/thecause.

Q10. What did Tolga Sezer say about World No Tobacco Day?

A10. Tolga Sezer, CEO of Badael, said it is a powerful reminder of the urgent need to foster a better future for the Kingdom.

Q11. How does Badael support Vision 2030?

A11. Badael supports Vision 2030 by providing safer alternatives to smoking, contributing to the quality-of-life objectives and public health goals.

Q12. What milestones did Badael achieve in its first year?

A12. Badael established and expanded manufacturing capacity, invested in R&D, diversified distribution channels, and surpassed one million e-commerce orders.

Q13. What is the significance of the ‘Clear the Air’ campaign?

A13. It represents a collective effort to significantly reduce tobacco use and improve the overall well-being of Saudi society.

Q14. How does Badael contribute to public health?

A14. Badael contributes by offering reduced-risk alternatives and promoting awareness about the dangers of smoking.

Q15. What is World No Tobacco Day?

A15. It is a global observance on 31 May each year, led by the World Health Organization, to highlight the health risks of tobacco use.

Q16. What role does PIF play in Badael?

A16. Badael is a PIF company, meaning it is owned by Saudi Arabia’s Public Investment Fund, which supports Vision 2030 initiatives.

Q17. What are the key elements of the pledge?

A17. The pledge includes raising awareness, supporting quitters, protecting youth, promoting clean air, and safeguarding the environment.

Q18. How can organizations participate in the campaign?

A18. Organizations can participate by signing the pledge and encouraging their employees and stakeholders to do the same.

Q19. What is the ultimate goal of Badael’s initiatives?

A19. The ultimate goal is to create a smoke-free Saudi Arabia, improving public health and quality of life for all.

Q20. How does Badael’s work align with global health trends?

A20. Badael’s focus on reduced-risk alternatives aligns with global harm reduction strategies, positioning Saudi Arabia as a leader in tobacco control.

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