Paris is the location for the unveiling of the Esports World Cup (EWC) 2026 Paris Collection by the Esports Foundation (EF), marking the first international edition of the competition held in the French capital.
According to SPA, the collection features clothing and jackets inspired by Parisian culture and global sports traditions, focusing on the city, players, clubs, and esports communities.
The designs utilize the historical French toile de Jouy technique, combining EWC symbols with Parisian emblems such as the Eiffel Tower and the competition trophy. A limited series includes high-end materials and visible embroidery to reflect the influence of the sport on fashion and the lifestyles of professional players, content creators, and club leaders.
The collection also introduces the 2026 version of the EWC player jacket, created with Berlin-based menswear brand AKOG Hotel. This jacket features the Rise Above slogan, a Paris-themed patch, and a hidden pattern linked to the trophy.
Originally created in 2024 for qualified players, the jacket was first sold to the public in 2025 following demand after Cristiano Ronaldo wore it. For 2026, the Esports Foundation is releasing a limited public edition in several colors, including an exclusive series of 40 pieces in new colors to be sold during the competition.
What inspired the designs of the EWC 2026 Paris Collection? The collection is inspired by Parisian culture and global sports traditions. Specifically, the designs use the historical French toile de Jouy technique to combine emblems of Paris, such as the Eiffel Tower, with EWC symbols like the competition trophy.
Who collaborated on the 2026 EWC player jacket? The 2026 version of the player jacket was designed in collaboration with AKOG Hotel, a menswear fashion brand based in Berlin. The jacket includes a Paris-themed patch and the competition slogan Rise Above.
How has the EWC player jacket been released to the public? The jacket was first created in 2024 for qualified players and became available to the public in 2025 after Cristiano Ronaldo wore it. For 2026, a limited public edition in various colors is available, including an exclusive 40-piece series.