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  • Sheryll Mericido

Audi Middle East appoints Rene Koneberg as Managing Director, strengthening regional commitment

Dubai, UAE (9th October 2023) – Audi Middle East has appointed Rene Koneberg as its Managing Director, a strategic move that signifies the brand's commitment to navigating the dynamic Middle Eastern market under his experienced leadership. In his new role, Koneberg made his debut at GIMS Qatar, representing Audi Middle East and unveiling the world's first look at Audi's flagship SUV, the new Q8. During the event, he shared insights into the brand's successful performance in the first half of 2023 and its future outlook, while engaging with regional business partners to discuss Audi's growth in the region.

At the Geneva International Motor Show (GIMS) in Qatar, Audi also hosted a crucial investor conference. The conference featured André Konsbruck, Vice President of Sales Overseas at Audi AG, alongside Koneberg in his new role as regional Managing Director. The event brought investors together to discuss Audi's trajectory, global strategies, and future growth plans for the Middle East.

Rene Koneberg joins Audi Middle East with a distinguished career in the automotive industry, marked by successful roles and a deep understanding of market dynamics. With extensive experience at Audi since 2000, Koneberg played a pivotal role in shaping Audi AG's European Sales and Distribution Strategy to align with evolving legal and economic developments. His passion for innovation and adaptability led him to explore new territories, making substantial contributions to Audi's fleet sales strategy within the Volkswagen Group and his role as Sales Manager for the GCC at Audi Middle East.

Koneberg's commitment to excellence and transformative change is evident in his more recent roles, including Head of Corporate & VIP Sales for Audi Middle East, where he established a comprehensive Corporate Sales Strategy for the region, forged key partnerships, and solidified Audi's presence in various high-profile segments.

His expertise extends beyond the Middle East, as demonstrated during his tenure as Director of Brand Operations Audi China, where he played a pivotal role in brand marketing and established the first digital showroom in Asia, known as "Audi City." Notably, Koneberg managed the importer for Audi, Volkswagen, Bentley, and Lamborghini in Korea, leading a remarkable turnaround for Audi Volkswagen Korea ("AVK") post-crisis.

As Managing Director for Audi Middle East, Rene Koneberg's visionary leadership and extensive experience will be central to shaping Audi's growth, customer experience, and further electrification development across the region. His focus on regionalizing global strategies through digitalization and enhancing customer experience will drive Audi's commitment to providing cutting-edge mobility solutions in the Middle East.

Audi Middle East eagerly welcomes Rene Koneberg, recognizing that his leadership will strengthen Audi's dedication to innovation, sustainability, and customer experience excellence in the region.

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