ROSHN Group Launches CSR Initiatives to Support Communities Nationwide

ROSHN Group, the Kingdom of Saudi Arabia’s leading multi-asset class real estate developer and a Public Investment Fund (PIF) company, has reinforced its commitment to social responsibility through a comprehensive series of community development initiatives across the Kingdom, as reported by the Saudi Press Agency (SPA) on April 16, 2025. Over the past year, ROSHN has launched and sustained programs that span charitable giving, food security, clothing donation, orphan support, and senior care, directly enhancing the quality of life for thousands of beneficiaries in multiple regions.

How does a real estate developer transform from building homes to building communities? ROSHN Group’s actions provide a clear answer. With a donation of SAR30 million to the national Ehsan platform, SAR3 million to provide 20 homes through the Jood Regions 2 campaign, and the renovation of the Kebar Association’s seniors care home in Riyadh, the company has demonstrated that its mission extends far beyond construction. These efforts are part of a broader strategy that aligns with Saudi Vision 2030’s goals of social development, economic diversification, and improved quality of life for all citizens and residents.

Context and Background

What drives a major real estate developer to invest heavily in social causes? For ROSHN Group, the answer lies in its foundational mandate as a PIF company tasked with not only developing integrated communities but also fostering social cohesion and sustainable development. Since its inception, ROSHN has been a key enabler of Vision 2030, focusing on increasing homeownership rates, developing modern urban centers, and contributing to the Kingdom’s economic transformation. However, the company’s role has evolved to include a robust Corporate Social Responsibility (CSR) program named “YUHYEEK,” which serves as the umbrella for its philanthropic and volunteer activities.

The context of these initiatives is significant: Saudi Arabia is undergoing an unprecedented period of social and economic reform, with Vision 2030 placing citizens’ well-being at the center of national progress. ROSHN’s CSR efforts are therefore not isolated acts of charity but strategic investments in human capital and social infrastructure. By addressing immediate needs such as food security, clothing, and shelter, while also supporting long-term pillars like education, environmental sustainability, arts and culture, and public health, ROSHN is helping to build a more resilient and inclusive society. This approach mirrors the United Nations Sustainable Development Goals (SDGs), particularly those related to poverty eradication, zero hunger, and reduced inequalities.

Over the past year, ROSHN Group’s community development efforts have been extensive and multifaceted. The company’s partnership with the national Ehsan platform, now in its third consecutive year, underscores a sustained commitment to digital philanthropy and transparent giving. The SAR30 million donation was directed toward various charitable causes managed by Ehsan, which is the official national platform for charitable work in Saudi Arabia. Additionally, the SAR3 million contribution to the Jood Regions 2 campaign provided 20 homes for families in need, addressing the critical issue of housing security. The renovation of the Kebar Association’s seniors care home in Riyadh further highlights ROSHN’s attention to vulnerable groups, ensuring that the elderly receive dignified care and improved living conditions.

Key Details of ROSHN’s CSR Initiatives

What specific programs did ROSHN implement to support communities nationwide? The “YUHYEEK” CSR program, which translates to “He gives life,” has been the driving force behind many of these initiatives. During the holy month of Ramadan, ROSHN provided thousands of food baskets in both Riyadh and Jeddah, ensuring that families facing hardship could observe the fasting month with dignity. In addition, the “Khayrat” food preservation program helped save thousands of meals, reducing food waste and redirecting surplus to those in need. The “ROSHN Orphans Initiative” brought joy to underserved and disabled children by offering Eid gifts, a gesture that goes beyond material support to foster inclusion and happiness.

For the second year in a row, ROSHN Group has partnered with the pioneering national charity association Keswat Farah to launch a clothing donation campaign. This ambitious drive aims to collect over one million items from the local community. In parallel, ROSHN is providing 10,000 new clothing kits to support underprivileged families. These kits are distributed through three specially designed shopping experience centers, which offer beneficiaries a dignified and private clothing selection process—a thoughtful approach that preserves the recipients’ dignity while meeting their needs. This initiative not only addresses immediate clothing requirements but also promotes a culture of giving and volunteerism among the public.

Across five key pillars—community development, environmental sustainability, education and innovation, arts and culture, and public health—ROSHN Group and its hundreds of volunteers from among its employees and the local community have engaged with 34 entities over the past year. These collaborations span nine regions around the Kingdom, resulting in ten volunteering initiatives that have served people nationwide. The scale of this engagement demonstrates ROSHN’s ability to mobilize resources and foster partnerships that amplify impact. By involving its own employees as volunteers, ROSHN also cultivates a sense of ownership and social responsibility within its corporate culture, setting an example for other private sector entities in Saudi Arabia.

International and Regional Impact

How do these local initiatives resonate on a global stage? ROSHN Group’s CSR efforts contribute to Saudi Arabia’s image as a responsible global citizen, particularly as the Kingdom continues to play an increasingly prominent role in international affairs. By aligning with the UN SDGs, ROSHN demonstrates that Saudi Vision 2030 is not just a national blueprint but a commitment to global sustainability and equity. International observers, including potential investors and partners, take note of such responsible corporate behavior, which enhances the Kingdom’s attractiveness as a destination for ethical investment and tourism. Furthermore, these initiatives serve as a model for other Gulf Cooperation Council (GCC) countries, showing how rapid urbanization and economic development can be balanced with social welfare.

Regionally, ROSHN’s work supports social stability and cohesion, which are essential for sustained economic growth. By addressing the needs of vulnerable populations—orphans, the elderly, low-income families—ROSHN helps to reduce disparities and foster a sense of shared prosperity. This is particularly important in a region where demographic pressures and economic transitions can create social challenges. The company’s focus on volunteerism also strengthens civil society, encouraging citizens to participate actively in community development. In a broader context, ROSHN’s initiatives complement government efforts to enhance social safety nets and promote inclusive growth, reinforcing the collaborative approach that defines Saudi Arabia’s development model.

Economic and Strategic Significance

Why does corporate social responsibility matter for Saudi Arabia’s economic strategy? ROSHN’s CSR activities are not merely philanthropic; they are strategic investments in human capital and social infrastructure. By improving quality of life, ROSHN helps to create vibrant, attractive communities that can draw talent and investment. This is particularly important as the Kingdom seeks to diversify its economy away from oil and build knowledge-based industries. A healthy, educated, and socially cohesive population is better equipped to contribute to and benefit from economic transformation. Moreover, ROSHN’s partnerships with charitable organizations and its engagement of volunteers create a multiplier effect, where social spending generates long-term economic returns by reducing poverty, improving health outcomes, and enhancing educational opportunities.

From a business perspective, ROSHN’s strong CSR record enhances its brand reputation and stakeholder trust. As a PIF company, ROSHN is expected to uphold high standards of governance and social responsibility, and its actions reinforce the PIF’s broader mandate to drive the Kingdom’s economic transformation while ensuring that no one is left behind. This aligns with the Public Investment Fund’s own commitment to sustainable development and its role as a catalyst for Vision 2030. By integrating CSR into its core operations, ROSHN sets a benchmark for other developers and corporations, encouraging a race to the top in terms of social impact. The company’s success in these endeavors also supports the growth of the non-profit sector in Saudi Arabia, as partnerships with entities like Ehsan and Keswat Farah build their capacity and reach.

Vision 2030 Alignment

How do ROSHN’s initiatives specifically advance Saudi Vision 2030? Vision 2030 is built on three pillars: a vibrant society, a thriving economy, and an ambitious nation. ROSHN’s CSR programs directly contribute to the first pillar by enhancing quality of life, promoting social development, and fostering a sense of community. The company’s focus on volunteerism aligns with the Vision’s goal of increasing civic engagement and social responsibility. Furthermore, by supporting education, arts, and culture, ROSHN helps to nurture a diversified and creative society, which is essential for a knowledge economy. The environmental sustainability pillar of ROSHN’s CSR also supports the Vision’s commitment to sustainable development and environmental protection.

In the final analysis, ROSHN Group’s community initiatives exemplify how the private sector can be a powerful force for good in Saudi Arabia. Through its “YUHYEEK” program and partnerships with 34 entities across nine regions, ROSHN is not only building homes but also building hope and opportunity. As the Kingdom continues its journey toward Vision 2030, such corporate leadership will be crucial in ensuring that economic progress translates into tangible improvements in people’s lives. ROSHN’s efforts serve as a shining example of how businesses can align profit with purpose, and they reinforce Saudi Arabia’s position as a nation that cares for its people and its future. What greater legacy could a developer leave than a stronger, more compassionate society?

20 Questions

Q1. What is ROSHN Group?

A1. ROSHN Group is a leading multi-asset class real estate developer in Saudi Arabia and a Public Investment Fund (PIF) company, dedicated to building integrated communities and supporting Vision 2030.

Q2. What is the “YUHYEEK” program?

A2. “YUHYEEK” is ROSHN Group’s Corporate Social Responsibility (CSR) program, which oversees initiatives in community development, sustainability, education, arts, and health.

Q3. How much did ROSHN donate to the Ehsan platform?

A3. ROSHN Group donated SAR30 million to the national Ehsan platform, marking its third consecutive year of contribution to the national charitable campaign.

Q4. What was the Jood Regions 2 campaign contribution?

A4. ROSHN contributed SAR3 million to the Jood Regions 2 campaign, which provided 20 homes for families in need across the Kingdom.

Q5. Which seniors care home did ROSHN renovate?

A5. ROSHN Group initiated the renovation of the Kebar Association’s seniors care home in Riyadh, improving living conditions for the elderly.

Q6. What did ROSHN provide during Ramadan?

A6. Through the “YUHYEEK” program, ROSHN provided thousands of food baskets in Riyadh and Jeddah, and the “Khayrat” program helped save thousands of meals.

Q7. What is the ROSHN Orphans Initiative?

A7. The ROSHN Orphans Initiative offers Eid gifts to underserved and disabled children, bringing joy and support during the festive season.

Q8. How many clothing items does the Keswat Farah campaign aim to collect?

A8. The campaign with Keswat Farah aims to collect over one million clothing items from the local community for distribution to those in need.

Q9. How many new clothing kits is ROSHN providing?

A9. ROSHN is providing 10,000 new clothing kits to support underprivileged families, distributed through three specially designed shopping experience centers.

Q10. What are the five pillars of ROSHN’s CSR efforts?

A10. The five pillars are community development, environmental sustainability, education and innovation, arts and culture, and public health.

Q11. How many entities has ROSHN engaged with?

A11. Over the past year, ROSHN has engaged with 34 entities across nine regions in the Kingdom, launching ten volunteering initiatives.

Q12. How many volunteers participated in ROSHN’s initiatives?

A12. Hundreds of volunteers from among ROSHN’s employees and the local community participated in the initiatives across the Kingdom.

Q13. Which UN goals do ROSHN’s efforts align with?

A13. ROSHN’s CSR efforts align with the United Nations Sustainable Development Goals, particularly those related to poverty, hunger, and inequality.

Q14. What is the significance of the shopping experience centers?

A14. The centers offer beneficiaries a dignified and private clothing selection experience, preserving their dignity while meeting their needs.

Q15. How does ROSHN’s CSR support Vision 2030?

A15. ROSHN’s CSR supports Vision 2030 by enhancing quality of life, fostering social development, and promoting volunteerism, aligning with the Vision’s pillars.

Q16. What is the Ehsan platform?

A16. Ehsan is Saudi Arabia’s national charitable platform, which facilitates transparent and efficient donations to various social causes across the Kingdom.

Q17. What is Keswat Farah?

A17. Keswat Farah is a pioneering national charity association that partners with ROSHN to collect and distribute clothing to underprivileged communities.

Q18. How does ROSHN’s CSR impact the local economy?

A18. By improving social welfare and human capital, ROSHN’s CSR contributes to a healthier, more educated population, supporting economic diversification and growth.

Q19. In how many regions did ROSHN operate?

A19. ROSHN’s initiatives spanned nine regions across Saudi Arabia, demonstrating a nationwide commitment to community development.

Q20. What is the overarching goal of ROSHN’s CSR?

A20. The overarching goal is to build a more connected, resilient society, enhance quality of life, and support long-term sustainable development in line with Vision 2030.