SAUDI EXPORTS and Al Nahdi Partner to Boost Saudi Made Products

The Saudi Export Development Authority (SAUDI EXPORTS), through its “Made in Saudi Program,” signed a strategic Memorandum of Understanding (MoU) with Al Nahdi Medical Company on September 18, 2024, in Riyadh. This partnership aims to support national products and boost their presence within Al Nahdi’s extensive network of pharmacies, a leader in Saudi Arabia’s pharmaceutical retail sector. The signing ceremony also marked the launch of the first shelves dedicated to national products within Al Nahdi pharmacies, branded as “Saudi-Made,” showcasing high-quality, locally manufactured health and medical supplies.

Context and Background

The “Made in Saudi Program” is a key initiative by SAUDI EXPORTS to enhance the competitiveness of Saudi products locally and globally, aligning with the goals of Saudi Vision 2030 to diversify the economy and increase non-oil exports. Al Nahdi Medical Company, with its vast network of pharmacies across the Kingdom, is a pivotal partner in bringing these products to consumers. This collaboration reflects a broader national effort to empower local industries and reduce reliance on imports, thereby strengthening the national economy.

Key Details

Eng. Abdulrahman Althukair, CEO of SAUDI EXPORTS, emphasized that this strategic collaboration aligns with SAUDI EXPORTS’ commitment to fostering effective partnerships with both the public and private sectors. He highlighted that these partnerships serve the objectives of enhancing the position of Saudi products and facilitating their access to consumers in local and international markets. The MoU encompasses several national projects in the healthcare sector, including support for localizing pharmaceutical industries, medical supplies, and health products, as well as increasing their distribution within and outside Saudi Arabia. Additionally, efforts will focus on raising consumer awareness about high-quality national products, providing training and workshops related to the Made in Saudi program, and participating in exhibitions and events.

Implications and Impact

This partnership is expected to significantly boost the visibility and sales of Saudi-made health and medical products, enhancing consumer confidence in local goods. By leveraging Al Nahdi’s extensive distribution network, Saudi products can reach a wider audience, both domestically and internationally. The collaboration also supports the localization of pharmaceutical industries, which is crucial for national health security and economic resilience. Furthermore, it aligns with the Kingdom’s efforts to diversify its economy away from oil dependence, creating new opportunities for Saudi manufacturers and contributing to job creation in the healthcare sector.

Vision 2030 Alignment

This initiative directly supports Saudi Vision 2030 by promoting economic diversification, enhancing the competitiveness of Saudi products, and fostering a culture of local consumption. It reflects the Kingdom’s commitment to empowering national industries and increasing non-oil exports, key pillars of Vision 2030. Through such partnerships, Saudi Arabia aims to position itself as a global leader in high-quality manufacturing and innovation, driving sustainable economic growth and prosperity for future generations.

20 Questions

Q1. What is the main objective of the MoU between SAUDI EXPORTS and Al Nahdi Medical Company?

A1. The MoU aims to support national products and boost their presence within Al Nahdi’s extensive network of pharmacies, promoting locally manufactured health and medical supplies.

Q2. When and where was the MoU signed?

A2. The MoU was signed on September 18, 2024, in Riyadh, Saudi Arabia.

Q3. What is the “Made in Saudi Program”?

A3. The “Made in Saudi Program” is an initiative by SAUDI EXPORTS to enhance the competitiveness of Saudi products locally and globally, aligning with Saudi Vision 2030.

Q4. Who is the CEO of SAUDI EXPORTS?

A4. Eng. Abdulrahman Althukair is the CEO of SAUDI EXPORTS.

Q5. What are the “Saudi-Made” shelves?

A5. The “Saudi-Made” shelves are dedicated sections within Al Nahdi pharmacies that showcase high-quality, locally manufactured health and medical supplies.

Q6. How does this partnership benefit Saudi consumers?

A6. It provides consumers with greater access to high-quality Saudi-made products, raising awareness and encouraging support for local goods.

Q7. What sectors will the national projects under this MoU focus on?

A7. The projects will focus on localizing pharmaceutical industries, medical supplies, and health products, and increasing their distribution.

Q8. How does this collaboration support Saudi Vision 2030?

A8. It supports economic diversification, enhances the competitiveness of Saudi products, and fosters a culture of local consumption, key pillars of Vision 2030.

Q9. What role does Al Nahdi Medical Company play in this partnership?

A9. Al Nahdi provides its extensive network of pharmacies to distribute and promote Saudi-made products, contributing to their visibility and sales.

Q10. Will there be training and workshops as part of this initiative?

A10. Yes, the MoU includes provisions for training and workshops related to the Made in Saudi program to enhance skills and knowledge.

Q11. How will this partnership affect Saudi exports?

A11. It is expected to boost Saudi exports by increasing the international presence and competitiveness of Saudi-made health and medical products.

Q12. What is the significance of localizing pharmaceutical industries?

A12. Localizing pharmaceutical industries enhances national health security, reduces import dependence, and creates economic opportunities within the Kingdom.

Q13. Are there any exhibitions or events planned under this MoU?

A13. Yes, the partnership includes participating in exhibitions and events to showcase Saudi products and foster business connections.

Q14. How does SAUDI EXPORTS support Saudi products globally?

A14. SAUDI EXPORTS facilitates access to international markets, provides export support services, and promotes Saudi products through various programs and partnerships.

Q15. What are the expected outcomes of this MoU?

A15. Expected outcomes include increased sales of Saudi-made products, enhanced consumer confidence, and contribution to economic diversification and job creation.

Q16. How does this initiative align with the goals of the Saudi Export Development Authority?

A16. It aligns with SAUDI EXPORTS’ mission to develop non-oil exports and enhance the global competitiveness of Saudi products.

Q17. What types of products will be featured on the “Saudi-Made” shelves?

A17. The shelves will feature a range of high-quality, locally manufactured health and medical supplies, including pharmaceuticals and personal care items.

Q18. How can other companies participate in the Made in Saudi program?

A18. Companies can participate by meeting the program’s criteria and applying through SAUDI EXPORTS to benefit from promotional and export support.

Q19. What impact will this partnership have on the local economy?

A19. It will stimulate local manufacturing, create jobs, and contribute to the growth of the non-oil sector, supporting economic diversification.

Q20. How does this MoU reflect Saudi Arabia’s commitment to Vision 2030?

A20. It demonstrates the Kingdom’s dedication to empowering national industries, increasing non-oil exports, and achieving sustainable economic development as outlined in Vision 2030.

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