The Ministry of Media of Saudi Arabia, in collaboration with the Saudi Tourism Authority (STA), will host the inaugural Impact Makers Forum ‘ImpaQ’ at Diriyah Square Hall in Riyadh starting next Wednesday. The two-day event, announced by Minister of Media Salman Al-Dossary in October, aims to redefine the concept of influence, enrich societal values, and foster the exchange of diverse experiences and knowledge. With over 1,500 participants from around the world, including influencers, experts, and digital content creators, ImpaQ is set to be one of the largest gatherings of its kind in the Kingdom.
Context and Background
The Ministry of Media, under the leadership of Minister Salman Al-Dossary, has consistently worked to enhance Saudi Arabia’s global media presence and support the growth of the digital content ecosystem. The ImpaQ forum emerges from a strategic push to harness the power of influencers to promote positive societal values and economic development. This initiative aligns with the Kingdom’s broader goals under Vision 2030, which emphasizes cultural exchange, tourism, and innovation as key pillars of national progress. By hosting such a large-scale event, Saudi Arabia positions itself as a hub for creative dialogue and digital transformation.
Key Details and Program Highlights
The forum will feature over 40 programs and activities, including key sessions such as ‘Who is an Influencer?’, exploring the evolution of influence in the digital age, and ‘Purposeful Influence’, focusing on how influencers can leverage their platforms to address social issues. Participants will engage across 14 thematic tracks covering lifestyle, e-sports, content creation, sports, technology, artificial intelligence, health, culture, arts, tourism, economy, and sustainability. Spanning 23,000 square meters, the event offers 12 hours of daily activities across seven experiential zones, along with workshops on content creation and success stories of prominent figures. Internationally renowned companies specializing in AI, digital marketing, and social media will participate, highlighting Saudi Arabia’s commitment to fostering global partnerships.
Implications and Regional Impact
The ImpaQ forum serves as a platform for partnerships and agreements between government entities and private sector organizations, both locally and internationally. By attracting over 1,500 participants from diverse fields, the event strengthens Saudi Arabia’s role as a regional leader in digital innovation and cultural diplomacy. The discussions on artificial intelligence, virtual and augmented reality, and emerging platforms signal the Kingdom’s proactive approach to shaping the future of social media and content creation. This gathering also bolsters the tourism sector by drawing visitors to Riyadh, showcasing the city’s modern infrastructure and cultural heritage as part of the Kingdom’s broader economic diversification efforts.
Vision 2030 Alignment
The ImpaQ forum directly supports Vision 2030 by promoting a vibrant society, a thriving economy, and an ambitious nation. Through fostering responsible influence and digital content creation, Saudi Arabia empowers its youth and entrepreneurs to contribute to economic growth while preserving cultural values. This event underscores the Kingdom’s long-term commitment to innovation, global engagement, and sustainable development, as highlighted by Minister of Media Salman Al-Dossary’s vision for the forum. By hosting such initiatives, Saudi Arabia continues to enhance its reputation as a dynamic and forward-looking nation on the world stage.
20 Questions
Q1. What is the ImpaQ forum?
A1. ImpaQ is the inaugural Impact Makers Forum hosted by the Ministry of Media and the Saudi Tourism Authority in Riyadh, focusing on redefining influence and fostering knowledge exchange among influencers and experts.
Q2. When and where will ImpaQ take place?
A2. The forum will be held at Diriyah Square Hall in Riyadh, starting next Wednesday for two days, as announced by the Ministry of Media.
Q3. Who announced the ImpaQ forum?
A3. The forum was announced by Minister of Media Salman Al-Dossary in October 2024, highlighting the Kingdom’s commitment to supporting digital content creators.
Q4. How many participants are expected at ImpaQ?
A4. The event is expected to attract over 1,500 participants from around the world, including influencers, experts, and digital content creators.
Q5. What is the main goal of ImpaQ?
A5. The forum aims to redefine the concept of influence, enrich societal values, and facilitate the exchange of diverse experiences and knowledge.
Q6. How many programs and activities will ImpaQ feature?
A6. The forum will feature over 40 programs and activities designed to support influencers’ aspirations and related industries.
Q7. What are some key sessions at ImpaQ?
A7. Key sessions include ‘Who is an Influencer?’ on digital age influence evolution and ‘Purposeful Influence’ on addressing social issues.
Q8. How many thematic tracks will be covered at ImpaQ?
A8. The forum will cover 14 thematic tracks, including lifestyle, e-sports, content creation, sports, technology, AI, health, culture, arts, tourism, economy, and sustainability.
Q9. What is the size of the ImpaQ venue?
A9. The forum spans an area of 23,000 square meters, offering ample space for activities and events.
Q10. How many daily activity hours will ImpaQ offer?
A10. The event will provide 12 hours of daily activities across seven experiential zones for participants.
Q11. Will international companies participate in ImpaQ?
A11. Yes, internationally renowned companies specializing in AI, digital marketing, and social media will participate in discussions.
Q12. What topics related to technology will be discussed?
A12. Experts will discuss artificial intelligence, virtual and augmented reality, and emerging platforms in the social media landscape.
Q13. Is ImpaQ open to visitors from outside Saudi Arabia?
A13. Yes, the forum is open to visitors from within and outside the Kingdom, with registration through the official portal.
Q14. How can attendees register for ImpaQ?
A14. Registration is available through the official portal at impaq.media.gov.sa.
Q15. What role does the Saudi Tourism Authority play in ImpaQ?
A15. The Saudi Tourism Authority collaborates with the Ministry of Media to host the forum, supporting tourism promotion and cultural exchange.
Q16. How does ImpaQ support digital content creators?
A16. The forum provides workshops, success stories, and networking opportunities to empower influencers and content creators globally.
Q17. What societal values does ImpaQ aim to promote?
A17. The forum focuses on purposeful influence, encouraging influencers to address social issues and enrich community values.
Q18. How does ImpaQ align with Vision 2030?
A18. ImpaQ supports Vision 2030 by fostering innovation, tourism, and cultural dialogue, contributing to economic diversification.
Q19. What is the significance of Diriyah as a venue for ImpaQ?
A19. Diriyah, a historic and cultural site, symbolizes Saudi Arabia’s heritage and modernization, providing an inspiring setting for global dialogue.
Q20. How does ImpaQ strengthen Saudi Arabia’s global media role?
A20. By hosting a large-scale international forum, Saudi Arabia positions itself as a hub for digital innovation and media leadership, enhancing its global engagement.
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