ROSHN Partners with Zahra for Breast Cancer Awareness

ROSHN Group, Saudi Arabia’s leading national multi-asset class real estate developer and a Public Investment Fund (PIF) company, has announced a partnership with the Zahra Breast Cancer Association for the third consecutive year to support Breast Cancer Awareness Month throughout October. The collaboration, reported by the Saudi Press Agency (SPA), will see ROSHN promote Zahra’s breast cancer awareness initiatives across the Kingdom, with a particular focus on the impact of the disease and the critical importance of early detection.

Context and Background

Breast cancer is the most prevalent disease affecting women in Saudi Arabia, and many cases are detected at a later stage, which significantly reduces the chances of successful treatment. The Zahra Breast Cancer Association is a leading non-profit organization in the Kingdom dedicated to raising awareness, providing support, and advocating for early detection. ROSHN Group, as a PIF-owned developer, has a strong track record of corporate social responsibility through its YUHYEEK initiative, which aims to advance social and economic development and improve the quality of life for all Saudis.

The partnership between ROSHN and Zahra for the third year running underscores the developer’s commitment to public health and community well-being. It also aligns with the broader goals of Saudi Vision 2030, which seeks to enhance the quality of life for citizens and residents and foster a healthy society.

Key Details

As part of the collaboration, ROSHN will continue its support for the Zahra Walk, which features both 3 km and 1 km routes and is expected to attract around 2,000 participants. ROSHN will also host Zahra events for its employees at multiple offices and sponsor Zahra activations in partnership with MBC at ROSHN Front in Riyadh and ROSHN Waterfront in Jeddah. Additionally, ROSHN will host the campaign’s closing ceremony at The Venue by ROSHN.

Ghada Alrumayan, Group Chief Marketing and Communication Officer at ROSHN, stated, “Zahra is one of ROSHN Group’s most important community partners, as we strive to lead in implementing distinctive initiatives aimed at raising awareness and promoting health and well-being by fostering a culture of prevention and effective social support. Breast cancer is the most prevalent disease affecting women nationally, and many cases are detected at a later stage. By promoting screenings and self-examinations, we can help save lives and transform communities for the better.”

Implications and Impact

This partnership is expected to have a significant impact on breast cancer awareness in Saudi Arabia. By leveraging ROSHN’s extensive reach and resources, the campaign will engage thousands of individuals across the Kingdom, encouraging early detection and reducing the stigma associated with the disease. The involvement of MBC, a major media partner, will further amplify the message, reaching a wide audience and promoting a culture of prevention.

The collaboration also highlights the growing role of the private sector in supporting public health initiatives. ROSHN’s commitment to social responsibility beyond its real estate projects demonstrates how corporations can contribute to national health goals and the overall well-being of society.

Vision 2030 Alignment

This initiative aligns closely with Saudi Vision 2030, which emphasizes the importance of a healthy and vibrant society. By promoting health awareness and early detection, ROSHN and Zahra are contributing to the Vision’s objectives of enhancing quality of life, increasing life expectancy, and fostering a culture of prevention. Through its YUHYEEK program, ROSHN is not only developing world-class real estate but also building stronger, healthier communities, thereby supporting the Kingdom’s long-term vision for a prosperous future.

20 Questions

Q1. What is the main purpose of ROSHN Group’s partnership with Zahra Breast Cancer Association?

A1. The partnership aims to raise awareness about breast cancer and promote early detection during Breast Cancer Awareness Month. It focuses on educating the public and encouraging screenings and self-examinations to save lives and improve community health.

Q2. How long has ROSHN Group been collaborating with Zahra Breast Cancer Association?

A2. This is the third consecutive year of collaboration, demonstrating ROSHN’s sustained commitment to supporting breast cancer awareness and community health initiatives across Saudi Arabia.

Q3. What is the Zahra Walk and who can participate?

A3. The Zahra Walk is a community event featuring 3 km and 1 km routes, open to participants of all ages. It aims to raise awareness and show support for breast cancer patients and survivors, with around 2,000 participants expected.

Q4. Where will the Zahra activations take place in partnership with MBC?

A4. The activations will occur at ROSHN Front in Riyadh and ROSHN Waterfront in Jeddah, providing high-visibility locations to engage the public and spread awareness messages.

Q5. What is YUHYEEK and how does it relate to this partnership?

A5. YUHYEEK is ROSHN’s corporate social responsibility initiative that focuses on public health, community development, environmental sustainability, education, and arts. The Zahra partnership falls under its public health pillar.

Q6. Why is early detection of breast cancer so important?

A6. Early detection significantly increases the chances of successful treatment and survival. In Saudi Arabia, many cases are detected at a later stage, so promoting screenings and self-examinations is crucial to save lives.

Q7. How does this partnership align with Saudi Vision 2030?

A7. It supports Vision 2030’s goals of enhancing quality of life and fostering a healthy society by promoting health awareness, prevention, and community well-being through collaborative efforts.

Q8. What role does ROSHN Group play in Saudi Arabia’s real estate sector?

A8. ROSHN is the Kingdom’s leading national multi-asset class real estate developer and a PIF company, dedicated to developing integrated communities that enhance the quality of life for residents.

Q9. Who is Ghada Alrumayan and what did she say about the partnership?

A9. Ghada Alrumayan is ROSHN’s Group Chief Marketing and Communication Officer. She emphasized that Zahra is a key community partner and highlighted the importance of awareness, prevention, and social support in combating breast cancer.

Q10. How will ROSHN engage its employees in this campaign?

A10. ROSHN will host Zahra events for its employees at multiple offices, providing them with information and opportunities to participate in awareness activities and support the cause.

Q11. What is the significance of hosting the closing ceremony at The Venue by ROSHN?

A11. The closing ceremony at The Venue by ROSHN marks the culmination of the awareness campaign, bringing together participants and partners to celebrate the efforts and reinforce the message of early detection and support.

Q12. How does breast cancer affect women in Saudi Arabia?

A12. Breast cancer is the most prevalent cancer among women in Saudi Arabia. Many cases are diagnosed at advanced stages, making awareness and early detection critical to improving outcomes and saving lives.

Q13. What are the strategic pillars of YUHYEEK?

A13. YUHYEEK focuses on public health, community development, environmental sustainability, education and innovation, and arts and culture. These pillars guide ROSHN’s social responsibility efforts.

Q14. How can the public get involved in Breast Cancer Awareness Month?

A14. The public can participate in the Zahra Walk, attend awareness events, and spread the word about the importance of early detection. Following ROSHN and Zahra on social media can also provide updates.

Q15. What impact does corporate social responsibility have on Saudi society?

A15. Corporate social responsibility initiatives like YUHYEEK contribute to social and economic development, improve quality of life, and address important social issues, fostering a more cohesive and healthy society.

Q16. How does ROSHN’s partnership with Zahra reflect its broader community commitment?

A16. It demonstrates ROSHN’s dedication to going beyond real estate development to actively contribute to the well-being of communities, aligning with its mission to create vibrant, healthy environments.

Q17. What other health initiatives does ROSHN support?

A17. While specifics may vary, ROSHN’s YUHYEEK program supports various public health initiatives. This partnership with Zahra is a key example of its ongoing commitment to health awareness.

Q18. What role does MBC play in the Zahra activations?

A18. MBC, a major media partner, helps amplify the campaign’s reach through its platforms, ensuring that awareness messages reach a wide audience across the Kingdom.

Q19. How can early detection be promoted in Saudi communities?

A19. Through education, accessible screening services, and community events like the Zahra Walk, awareness can be raised. Encouraging regular self-examinations and check-ups is also vital.

Q20. What is the expected outcome of this year’s campaign?

A20. The campaign aims to increase awareness, encourage early detection, and foster a culture of prevention. With around 2,000 participants in the Zahra Walk and widespread media coverage, it seeks to save lives and strengthen communities.

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