Wednesday, October 14, 2026
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Saudi Religious Affairs Launches Phase 2 of ‘Do the Best’

Saudi Religious Affairs Launches Phase 2 of ‘Do the Best’

The Presidency of Religious Affairs of the Grand Mosque and the Prophet’s Mosque has activated the second phase of its “Do the Best” initiative, a key component of its third operational plan for the post-Hajj period, aimed at instilling values of tolerance, love, coexistence, and moderation among pilgrims. The initiative, announced via the Saudi Press Agency, seeks to enhance pilgrims’ religious awareness, enrich their behavioural and spiritual experiences, and establish values of mercy through gentleness, wisdom, and good counsel.

Context and Background

The “Do the Best” initiative is part of a comprehensive effort by the Presidency of Religious Affairs to ensure that the Hajj experience extends beyond the rituals themselves, fostering a lasting spirit of tolerance and understanding. The post-Hajj period is a critical time when pilgrims transition from the intense spiritual journey back to their daily lives. By activating this second phase, the presidency aims to reinforce the lessons of Hajj—patience, compassion, and unity—and encourage pilgrims to carry these values forward.

The initiative is implemented by the Commission for Promotion of Virtue and Prevention of Vice at the Presidency of Religious Affairs at the Grand Mosque. The commission advises pilgrims to cooperate, be tolerant, and interact kindly and gently with one another, avoiding any harm to others. It also encourages pilgrims to follow religious instructions and the guidance of the Prophet Muhammad without excess or neglect, using wisdom and good counsel. This approach is designed to correct certain violations that some pilgrims might commit during their acts of worship, promote correct beliefs and the Sunnah, and enable pilgrims to complete their Hajj journey in a spiritually enriching and correct worship environment.

Key Details

The second phase of the “Do the Best” initiative focuses on several core areas: enhancing religious awareness, enriching spiritual experiences, and embedding values of mercy and gentleness. The Commission for Promotion of Virtue and Prevention of Vice plays a pivotal role by directly engaging with pilgrims, offering guidance that aligns with Sharia principles and the Prophet’s teachings. The initiative also emphasizes the importance of avoiding harm to others and promoting positive interactions, which are essential for a harmonious pilgrimage environment.

Pilgrims are encouraged to adopt a balanced approach to their worship, avoiding both excess and neglect. This balanced approach is rooted in the Islamic principle of moderation, which is a hallmark of Saudi Arabia’s religious leadership. By fostering an atmosphere of good counsel and wisdom, the presidency aims to ensure that pilgrims not only perform their rituals correctly but also internalize the ethical and spiritual lessons of Hajj.

Implications and Impact

The activation of the second phase of the “Do the Best” initiative has significant implications for the millions of pilgrims who travel to Saudi Arabia each year. It reflects the Kingdom’s commitment to providing a holistic Hajj experience that nurtures both the physical and spiritual well-being of pilgrims. This initiative also contributes to the broader goals of Vision 2030 by promoting Saudi Arabia as a destination for spiritual enrichment and religious tourism, showcasing the Kingdom’s dedication to serving pilgrims with excellence.

Furthermore, the initiative enhances Saudi Arabia’s global reputation as a leader in religious affairs, demonstrating its role in fostering interfaith harmony and understanding. By instilling values of tolerance and coexistence, the initiative helps to counter extremism and promote a moderate interpretation of Islam, which is a key objective of the Kingdom’s religious policy. This, in turn, supports international efforts to promote peace and stability.

Vision 2030 Alignment

The “Do the Best” initiative aligns closely with Saudi Arabia’s Vision 2030, which seeks to enhance the quality of life for citizens and visitors alike, and to promote the Kingdom as a global hub for religious and cultural exchange. By enriching the spiritual journey of pilgrims and promoting values of moderation and mercy, the initiative contributes to the vision’s social and cultural dimensions. It also supports the goal of increasing the number of pilgrims and Umrah performers, as part of efforts to diversify the economy and boost the tourism sector. Through such initiatives, Saudi Arabia reaffirms its commitment to serving Islam and Muslims worldwide, while advancing its own development and global standing.

20 Questions

Q1. What is the “Do the Best” initiative?

A1. The “Do the Best” initiative is a program by the Presidency of Religious Affairs of the Grand Mosque and the Prophet’s Mosque, aimed at instilling values of tolerance, love, coexistence, and moderation among pilgrims during the post-Hajj period.

Q2. When was the second phase activated?

A2. The second phase was activated in June 2024, as part of the presidency’s third operational plan for the post-Hajj period, following the annual Hajj pilgrimage.

Q3. Who adopted the initiative?

A3. The Commission for Promotion of Virtue and Prevention of Vice at the Presidency of Religious Affairs at the Grand Mosque adopted the initiative to guide pilgrims.

Q4. What are the main goals of the initiative?

A4. The main goals are to enhance pilgrims’ religious awareness, enrich their behavioural and spiritual experiences, and establish values of mercy through gentleness, wisdom, and good counsel.

Q5. How does the initiative help pilgrims?

A5. It advises pilgrims to cooperate, be tolerant, and interact kindly, while following religious instructions without excess or neglect, using wisdom and good counsel.

Q6. What values does the initiative promote?

A6. The initiative promotes tolerance, love, coexistence, moderation, mercy, and gentleness among pilgrims.

Q7. Why is the post-Hajj period important?

A7. The post-Hajj period is important for reinforcing the spiritual lessons of Hajj and encouraging pilgrims to carry forward values of patience, compassion, and unity.

Q8. How does the initiative correct violations?

A8. It corrects violations by advising pilgrims on proper Sharia principles and the Prophet’s guidance, promoting correct beliefs and the Sunnah.

Q9. What is the role of the Commission for Promotion of Virtue and Prevention of Vice?

A9. The commission directly engages with pilgrims, offering guidance to ensure a harmonious pilgrimage environment and adherence to religious teachings.

Q10. How does the initiative reflect Saudi Arabia’s religious leadership?

A10. It demonstrates Saudi Arabia’s commitment to serving pilgrims with excellence and promoting moderate Islam, reinforcing its global religious leadership.

Q11. What is the significance of moderation in the initiative?

A11. Moderation is a core Islamic principle that ensures balanced worship, avoiding excess and neglect, and is a hallmark of Saudi Arabia’s religious policy.

Q12. How does the initiative impact pilgrims’ spiritual experience?

A12. It enriches their spiritual experience by fostering a correct worship environment and encouraging internalization of Hajj’s ethical lessons.

Q13. Does the initiative support Vision 2030?

A13. Yes, it aligns with Vision 2030 by enhancing quality of life, promoting religious tourism, and showcasing Saudi Arabia as a hub for spiritual enrichment.

Q14. How does the initiative counter extremism?

A14. By promoting tolerance, coexistence, and moderate interpretations of Islam, it helps counter extremist ideologies and fosters peace.

Q15. What is the expected outcome of the initiative?

A15. The expected outcome is a spiritually enriching Hajj experience for pilgrims, with a lasting impact on their behavior and understanding of Islam.

Q16. Who benefits from the initiative?

A16. Millions of pilgrims who perform Hajj annually benefit, as well as Saudi Arabia’s global standing and the broader Muslim community.

Q17. How does the initiative enhance Saudi Arabia’s global reputation?

A17. It showcases the Kingdom’s dedication to serving Islam and Muslims, and its role in fostering interfaith harmony and understanding.

Q18. What is the third operational plan?

A18. The third operational plan is a strategic framework by the Presidency of Religious Affairs for managing the post-Hajj period, ensuring continued guidance and support for pilgrims.

Q19. How does the initiative promote good counsel?

A19. It encourages pilgrims to interact with wisdom and gentle advice, fostering a supportive and respectful environment among pilgrims.

Q20. What makes the “Do the Best” initiative unique?

A20. Its holistic approach to pilgrim care, combining religious guidance with ethical and spiritual development, sets it apart as a model for post-Hajj engagement.


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