Sixty-five countries worldwide now receive dates through the Naqwa Unaizah marketing system. The system focuses on enhancing the marketing and distribution of dates from Unaizah.
According to SPA, the initiative aims to increase the competitiveness of local dates in international markets. It works to expand the reach of the product by establishing distribution channels across various continents.
The system manages the logistics and marketing processes to ensure the product reaches global consumers. The source did not specify the total volume of dates exported.