Makkah is the center of efforts by the Ministry of Hajj and Umrah to leverage artificial intelligence and data analytics to develop services for pilgrims and Umrah performers. The ministry utilizes data to generate insights and forecasts for planning and decision-making.
According to SPA, the ministry employs advanced algorithms to manage crowd movement and predict peak periods. It also analyzes bus movements to optimize transport routes between holy sites to improve operational efficiency during the season.
The ministry conducts studies on Hajj and Umrah trends, including supply and demand and the behaviors and preferences of performers. Predictive analytics are used to forecast lengths of stay and arrival and departure dates to support early preparedness.
Direct services include Nusuk AI, which supports over 180 languages and offers voice interaction for inquiries. The service has been used by more than two million users, with 393,000 users in the past month. Additionally, the Nusuk app provides the Digital Mutawwif service, which uses spatial AI to understand a pilgrim’s location and movement in real time to guide them to routes and floors and count Tawaf circuits.
These efforts align with the Pilgrim Experience Program (PEP) and Saudi Vision 2030.
How does the Ministry of Hajj and Umrah use AI for crowd and transport management? The ministry uses advanced algorithms to analyze and manage crowd flows while predicting peak periods. Additionally, it analyzes bus movements to optimize transport routes between the holy sites, which improves the efficiency of movement and supports operational decision-making during the season.
What are the features and usage statistics of Nusuk AI? Nusuk AI provides information and guidance on Hajj, Umrah, and visits through voice interaction and support for more than 180 languages. The service has been utilized by over two million users, including 393,000 users during the past month alone.
What is the Digital Mutawwif service and how does it function? Provided through the Nusuk app, the Digital Mutawwif is an AI-powered companion that assists pilgrims during rituals. It utilizes spatial AI to understand the user’s location and journey context in real time to guide them to suitable floors and routes and automatically count Tawaf circuits.
How does the ministry utilize data analytics for planning? The ministry uses advanced analytics and pattern recognition to study Hajj and Umrah trends, supply and demand, and performer preferences. Predictive analytics are specifically applied to forecast arrival and departure dates as well as lengths of stay to ensure early preparedness.