ROSHN Waterfront Sets Guinness World Record with Painted Walkway

ROSHN Group, Saudi Arabia’s leading real estate developer and a Public Investment Fund (PIF)-owned giga-project, has inaugurated a monumental artistic pavement at ROSHN Waterfront in Jeddah, setting a new Guinness World Record™ for the largest painted walkway. The 16,000-square-meter tableau, created by Saudi artists and volunteers, was unveiled on June 10, 2024, in collaboration with the Volunteering and Community Partnership Program “Lenobadir” and the Social Responsibility Association in Jeddah. This initiative reflects ROSHN’s commitment to enhancing quality of life and empowering local talent, aligning with Saudi Vision 2030’s goal to make Jeddah one of the world’s most liveable cities.

Context and Background

ROSHN Waterfront, originally opened in 2017 and renamed in 2022, has become a premier destination in Jeddah, attracting over 55 million visitors annually. The area features kilometres of walkways, jogging tracks, and cycle corridors shaded by trees, offering stunning views of the Red Sea and Jeddah’s corniche. The revamp initiative, part of ROSHN’s broader social responsibility efforts, aimed to beautify the waterfront while fostering community engagement and artistic expression.

Key Details

The artistic painting, covering the entire walkway, was brought to life by the creative efforts of artists and volunteers, capturing the vibrant spirit and culture of Jeddah. Ghada AlRumayan, Chief Marketing Officer of ROSHN Group, expressed gratitude: “We are incredibly grateful to all the participating entities and every volunteer who helped bring this idea to life. We wanted ROSHN Waterfront to make its mark globally, and this new Guinness World Record™ title is a testament to our commitment to Saudi Vision 2030.” The record-setting achievement underscores ROSHN’s dedication to empowering Saudi artists and promoting art for wellbeing.

Implications and Impact

This Guinness World Record™ not only elevates Jeddah’s global profile but also reinforces Saudi Arabia’s position as a hub for cultural and recreational innovation. The project enhances community pride and promotes healthy lifestyles, aligning with Vision 2030’s Quality of Life Program. By engaging volunteers and local artists, ROSHN fosters social cohesion and showcases the Kingdom’s commitment to sustainable urban development and cultural enrichment.

Vision 2030 Alignment

This initiative directly supports Saudi Vision 2030 by improving urban aesthetics, empowering youth and artists, and boosting tourism. It reflects ROSHN’s role as a PIF giga-project in driving economic diversification and creating vibrant, sustainable communities. As Jeddah continues to evolve into a global destination, such projects highlight the Kingdom’s dedication to enhancing liveability and fostering a thriving, culturally rich society.

20 Questions

Q1. What is the ROSHN Waterfront revamp initiative?

A1. The ROSHN Waterfront revamp initiative is a project to beautify the waterfront area in Jeddah through artistic painting and community engagement. It involved collaboration with Lenobadir and the Social Responsibility Association, resulting in a 16,000-square-meter painted walkway and a Guinness World Record.

Q2. When was the revamped walkway inaugurated?

A2. The revamped walkway was inaugurated on June 10, 2024, following the launch of the initiative. The event marked the completion of the artistic painting and the official recognition of the Guinness World Record for the largest painted walkway.

Q3. Who led the artistic painting project?

A3. The project was led by ROSHN Group in collaboration with the Volunteering and Community Partnership Program “Lenobadir” and the Social Responsibility Association in Jeddah. Saudi artists and volunteers contributed their creative efforts to bring the tableau to life.

Q4. What is the size of the painted walkway?

A4. The painted walkway covers 16,000 square meters, making it the largest of its kind. This massive tableau spans the entire ROSHN Waterfront walkway, enhancing its aesthetic appeal and setting a new Guinness World Record.

Q5. How many visitors does ROSHN Waterfront receive annually?

A5. ROSHN Waterfront attracts over 55 million visitors every year. It is a leading destination in Jeddah for exercise, leisure, and enjoying views of the Red Sea and the corniche.

Q6. What did Ghada AlRumayan say about the project?

A6. Ghada AlRumayan, ROSHN Group’s Chief Marketing Officer, expressed gratitude to participants and volunteers. She highlighted that the Guinness World Record reflects ROSHN’s commitment to Saudi Vision 2030 and the goal of making Jeddah one of the world’s most liveable cities.

Q7. What is the significance of the Guinness World Record?

A7. The Guinness World Record for the largest painted walkway signifies global recognition of ROSHN’s efforts to enhance urban spaces and empower artists. It also showcases Saudi Arabia’s ability to achieve world-class cultural and recreational milestones.

Q8. How does this project align with Saudi Vision 2030?

A8. The project aligns with Vision 2030 by improving quality of life, promoting art and culture, and supporting community engagement. It contributes to making Jeddah a more liveable city and fosters social responsibility, key aspects of the Vision’s Quality of Life Program.

Q9. What role did volunteers play in the initiative?

A9. Volunteers from the community participated in painting the walkway, contributing to the creative process. Their involvement reflects the spirit of volunteerism and community partnership promoted by Lenobadir and ROSHN.

Q10. What is Lenobadir’s involvement?

A10. Lenobadir, the Volunteering and Community Partnership Program, collaborated with ROSHN to mobilize volunteers for the artistic painting. This partnership aimed to engage the community in beautifying the waterfront and fostering social responsibility.

Q11. How does the project benefit Jeddah residents?

A11. The revamped waterfront provides a more aesthetically pleasing environment for exercise and recreation. It enhances community pride, encourages outdoor activities, and improves overall quality of life for Jeddah residents and visitors.

Q12. What other amenities are available at ROSHN Waterfront?

A12. ROSHN Waterfront features kilometres of walkways, jogging tracks, and cycle corridors shaded by trees. It is a popular spot for exercising and enjoying views of the Red Sea and Jeddah’s corniche.

Q13. Was the painting created by local artists?

A13. Yes, the artistic painting was created by Saudi artists and volunteers. This reflects ROSHN’s commitment to empowering local talent and promoting Saudi artistic expression.

Q14. How long did the project take to complete?

A14. The article does not specify the exact duration, but the initiative was launched and completed with the inauguration on June 10, 2024. The collaborative effort involved artists and volunteers working together.

Q15. What is the theme of the painting?

A15. The painting captures the vibrant spirit and culture of Jeddah and elements of ROSHN. It reflects the city’s heritage and modernity, creating a visually striking tableau that enhances the waterfront’s appeal.

Q16. How does this project promote Saudi art?

A16. By providing a massive canvas and involving local artists, the project showcases Saudi artistic talent on a global stage. It aligns with Vision 2030’s cultural goals and encourages further artistic endeavors.

Q17. What is ROSHN Group’s role in Saudi Arabia?

A17. ROSHN Group is a PIF-owned giga-project and leading real estate developer. It aims to deliver high-quality, sustainable communities and supports Vision 2030 through various urban development initiatives.

Q18. Will there be more similar projects?

A18. Ghada AlRumayan expressed hope that this initiative paves the way for more projects enhancing quality of life. ROSHN continues to invest in community-focused developments.

Q19. How does the project impact tourism in Jeddah?

A19. The Guinness World Record and beautified waterfront attract more visitors, boosting tourism. It positions Jeddah as a cultural and recreational hub, aligning with Vision 2030’s tourism goals.

Q20. What is the Social Responsibility Association’s role?

A20. The Social Responsibility Association in Jeddah partnered with ROSHN to facilitate the initiative. It promotes social responsibility and community involvement, contributing to the project’s success.

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